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Home Who We Serve Technology Industry
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Technology industry

The bleeding edge of behavioural economics.

Trusted by major technology companies to drive better business outcomes by attracting, inspiring, and retaining a high-performing workforce; increasing sales force effectiveness; boosting partner loyalty; and energizing event audiences.

Engage employees

We help you attract, inspire, and retain a high-performing workforce by:

  • Strengthening your culture
  • Connecting employees to your culture and purpose
  • Improving your employee experience
  • Making employees feel valued for their contributions
  • Increasing employees’ sense of belonging
A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.

Motivate sellers

We help clients boost sales and improve profitability by driving the engagement and effectiveness of their sales force. We realize every situation is different and there’s no one-size-fits-all solution and we apply behavioural economic principles to design innovative solutions that drive sellers’ behaviour and performance by:

  • Boosting your sales force’s awareness, emotional commitment, and focus on achieving goals
  • Driving sales enablement and high-value activities
  • Increasing your sales force’s knowledge, skills, and ability to position your value proposition and sell your solutions
  • Inspiring, recognizing, and rewarding sales goal attainment and incremental sales improvement across all performance levels
  • Optimizing your sales incentive and recognition investment
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Boost partner loyalty

We help you build strong, lasting relations with distributors, resellers, and solution providers by boosting their engagement, sales, and loyalty. Whether it’s partner segmentation analysis, traditional sales incentives, learning solutions, or a learn-and-earn combination, we help create opportunities for your channel partners to effectively communicate your company’s value proposition and keep your business top of mind by:

  • Analyzing and segmenting channel partner performance
  • Identifying initiatives to drive growth and profitability that will maximize your channel marketing ROI
  • Gaining channel partners’ mindshare and keeping your business top of mind
  • Driving channel sales enablement and high-value activities
  • Increasing channel partners’ knowledge, skills, and ability to position your value proposition and sell your solutions
  • Inspiring, recognizing, and rewarding channel sales growth across all channel partner segments and/or tiers
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Energize event audiences

We help you design and execute world-class events that will energize and inspire your audience by:

  • Bringing fresh thinking, ideas, and solutions to elevate the overall experience
  • Delivering holistic, audience-centric thinking and solutions – beyond just creative, production, and logistics – to inspire audiences and maximize the impact of every event
  • Providing a one-stop-shop approach that simplifies the demands of planning, coordinating, and operating world-class events
  • Leveraging our extensive global footprint, resources, and local-market expertise to execute global events that accommodate the unique needs of each market
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Numbers tell a story.

24

of the largest global technology companies count on us

550k

program participants

10:1

or greater return on investment (ROI) on sales incentives

Our work speaks for itself.

View All Case Studies
  • Global business concept of connections and information transfer in the world 3d illustration

    Creating an effective global recognition program

    A Fortune 500 technology company sought to create and implement a global recognition program for 300,000 employees spanning over 100 countries. The program featured organization-to-employee, manager-to-employee, and peer-to-peer recognition, along with service anniversary and retirement awards. Within the first eight months, 75% of employees engaged with the program, over 70% received recognition, and managers issued 310,000 recognitions. Learn more about the program’s success in our case study.
    Learn More
  • coworkers looking at a tablet with graphs

    Inspiring an online community

    A global software company sought to attract new members and engage their community using Bunchball gamification. They created a personalized experience with missions, peer recognition, and leaderboards. This approach led to higher engagement and faster onboarding. Discover how this strategy transformed their community in the full case study.
    Learn More
  • A woman with curly hair and an orange headband takes a selfie at a festive event. Shes smiling widely, surrounded by a crowd of people and orange balloons. She wears an orange jacket, and the background shows buildings.

    Recognize someone today

    A global tech company sought to improve employee recognition and create a consistent strategy across the organization. We helped them implement a unified recognition program, inspiring over 380,000 employees in more than 100 countries. Discover how this approach boosted engagement, retention, and happiness in our case study.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A woman with dark hair in a bun and a polka-dot shirt, headphones snugly on, smiles at her laptop as she types out employee appreciation quotes. Shes seated at a table with a notepad and pen nearby, framed by a cozy ambiance of a plant and lamp in the background.

    Article

    100 Employee Appreciation Quotes for 2025

    Get inspired with these appreciation quotes to say thank you. Many workplace occasions deserve a “thank you”. Use these employee appreciation quotes and Employee Appreciation Day messages to let your team and employees know how much you appreciate them: Employee Appreciation Day Quotes. Peer-to-peer recognition. Recognition Tip: Use any of these employee thank you quotes and put […]

  • A large group of people is seated facing a stage where several others are standing, likely presenting service awards. Many audience members are holding up phones, possibly recording or taking pictures. The setting suggests a conference or presentation, with blurred lights in the background.

    Article

    How Much Should You Spend on Employee Service Awards?

    We recently conducted a service anniversary benchmarking study of 78 Fortune 1000 companies. We received feedback from 93 percent of those surveyed and have developed a “Service Anniversary Awards Customer Profile” from the data compiled. This study validated a number of observations we have made within the length of service awards marketplace. Namely, most organizations value and recognize years […]

  • man on a runway directing a plane before takeoff

    Article

    Increase employee engagement in aviation

    New challenges to workforce retention in the aviation industry The aviation industry is also feeling the effects of the widespread movement in which large numbers of people are leaving their jobs. Of particular concern in business aviation is the lure of airlines, many of which currently offer large signing bonuses and the promise of lengthy careers, […]