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Two hoodies on display: one yellow with a geometric logo and one white with LOGO text. Theyre accompanied by a yellow cap, rolled t-shirts, sneakers, and pants. The background features a park with scattered yellow leaves.

Branded Merchandise

Gear they won’t regift.

What works for another brand may not work for yours. We build a merchandise strategy that resonates with your employees and customers to keep your brand top of mind.

We design branded products that people love, use, and keep around for years. How? By staying ahead of trends and connecting with your audience’s lifestyle. From everyday essentials to standout items, we create collections that your customers, channel partners, and employees will proudly wear, use, and talk about.

We’ll help you create a branded merchandise campaign through:

Sourcing and importing for apparel and non-apparel items

Custom artwork and item development

Product design that speaks to your audience

Top-tier customer service

eCommerce platforms that make shopping seamless

Marketing and product promotion to boost visibility

Data capture and program analytics to drive sales and make smarter decisions

Our work speaks for itself

View All Case Studies
  • A person, tapping into success, holds a glass bottle filled with a light golden beverage, possibly beer, in a store. The hand deftly adjusts the bottle cap as shelves brimming with various products frame the scene in the background.

    Unlocking success in the economy beer market

    A large beer manufacturer aimed to gain market share in the Economy beer segment by motivating Distributor Sales Representatives (DSRs) to set up retail displays. Using a rewards-based incentive platform, DSRs submitted display claims and earned points. The program led to a significant increase in claims, doubling the number of cases sold and achieving a 4:1 ROI. Discover the full story and results in our case study.
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  • Close-up of colorful t-shirts on wooden hangers, featuring red, blue, yellow, and white shirts. In the foreground, a beige baseball cap and a bright yellow mug are placed together.

    Driving awareness with branded merchandise

    An original equipment manufacturer (OEM) aimed to boost awareness and sales of their branded merchandise through seasonal and market-driven tactics. We partnered with them to implement quarterly catalogue mailers, Black Friday discounts, monthly promotions, and more. Discover how these strategies led to exceptional sales growth in our case study.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A woman and a man look at a laptop together next to text that reads: Dont ask what people want. Design something worth working toward.

    Article

    The problem with money

    If you’re driving to a business outcome, the question to consider could be, Think about the last time you were inspired. What did it feel like? Where were you? Can you remember any details? Inspiration creates a sense of urgency and excitement. It’s a hopeful state of possibility about the future. It’s emotional. Inspiration is […]

  • Five colorful backpacks—yellow, orange, blue, and red—are lined up on the ground against a dark, blurred background, suggesting a school or urban setting.

    Article

    How merchandise inspires action and strengthens brands

    It’s important to take a strategic approach to merchandise and awards, ensuring that every award serves a purpose, reinforces action, tells a story, and creates lasting connections between the recipient and the brand. Incentives only work when they inspire action. Whether engaging employees, customers, or partners, the first question to ask is, “What’s in it […]