Multi-Channel Marketing
Activate. Engage. Amplify.
Work with our Customer Engagement Group to identify critical touchpoints and build a unique approach designed to move the needle on your key performance metrics.
Always be on your customers’ radar.
Looking to connect with prospects? Win new business? Nurture relationships? Studies show it can take six to eight interactions to cut through the noise and get attention. We combine email, engaging digital content, direct mail, and more to reach key audiences and encourage them to take action that brings them closer to you. Whether you’d like to see customers register for your online program, book an appointment, take a survey, purchase a product, or (for your own sales teams) sell more products, we can help.
For positive reinforcement, we build in rewards. From small gift kits and swag to merchandise options like sports equipment, home entertainment, appliances, luggage, and jewellery to travel, event tickets, and more, personalized rewards motivate customers to take the next step and motivate sales teams to become top performers.
Take a multi-faceted approach to drive results.
Research and Data Analytics
We help drive the results you need through data and analytics that address key business and program issues throughout the program lifecycle.
Communications
The amount of information your customers, employees, and sales teams are presented with every day, hour, and minute continues to grow. Capture and keep their attention, and stand out from the noise.
Rewards
Motivating your audience with amazing rewards doesn’t have to be complicated. From the hottest brands and getaways to hard-to-get sports tickets, local staycations, tours, sightseeing, and learning opportunities—whatever ignites their passion.
Our work speaks for itself
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Banking client turnover: A targeted approach
A financial services firm aimed to reduce client attrition and drive growth by engaging business banking clients through personalized outreach and data collection. A multi-touch reengagement campaign targeted C-suite decision makers, combining emails, direct mail, and surveys with rewards. The campaign identified 134 new opportunities, generated over $1.6M in new business, and achieved a 17:1 ROI. Discover the full story and results.Learn More -
Driving targeted results across multiple channels
A major beverage manufacturer aimed to drive targeted void closures and deliver incremental revenue for a specific brand. We developed a multi-channel campaign to build awareness and motivate purchase behaviours. Discover how this strategy exceeded expectations in our case study.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Winning channel partner mindshare
Partners don’t necessarily need more motivation. They need a reason to put you ahead of everything else competing for today’s attention. That changes the job of a channel program. The goal isn’t simply to compensate performance after it happens. The program has to help create preference before the revenue is there to reward. The hidden […]
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Article
The problem with money
If you’re driving to a business outcome, the question to consider could be, Think about the last time you were inspired. What did it feel like? Where were you? Can you remember any details? Inspiration creates a sense of urgency and excitement. It’s a hopeful state of possibility about the future. It’s emotional. Inspiration is […]
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Article
How merchandise inspires action and strengthens brands
It’s important to take a strategic approach to merchandise and awards, ensuring that every award serves a purpose, reinforces action, tells a story, and creates lasting connections between the recipient and the brand. Incentives only work when they inspire action. Whether engaging employees, customers, or partners, the first question to ask is, “What’s in it […]