Whether it’s a brand new product or the latest customer experience initiative, companies are spending millions of dollars on a launch but surprisingly little attention is given to sustainment. In the busy world of your channel partners, it’s important to keep your initiative front and centre for them long after the launch.
More than 65% of new products launched by established companies fail and 95% of all innovations fail to return their cost of capital investment according to a recent study by the Product Development Institute. With all the time and money spent on research and development and the launch, these failures amount to millions in wasted revenue.
Here are four strategies to optimize your launch for sustained attention from your distribution channel partners.