Channel Engagement
From partners to powerhouses.
Forge powerful, long-lasting relationships with your channel partners. By driving incremental sales, fostering ongoing engagement, and creating deep loyalty, we help ensure your brand stays top of mind and ready to thrive in the marketplace.
Build a network of loyal partners.
Analyze
When you understand your partners better, you win.
Connect
Targeted learning and data-powered messaging keep your brand on their radar.
Influence
Customers follow the crowd–and the crowd is social. Turn influencers into your loudest advocates.
Reward
Spark loyalty with creative promotions and inspiring rewards. Get your channel emotionally invested for the long haul.
Every metric tells a story.
11.2%
average annual increase in channel sales
1M
sales representatives engaged annually
83
Net Promoter Score – according to Bain & Co, a score above 80 is world-class
Solutions
We’ll help you build your channel sales strategy.
Loyalty
Nothing sustains and elevates a brand like authentic customer loyalty. And that starts by building loyalty in your channel with engaging loyalty platforms.
Channel Solutions
Transform your channel performance by blending inspiration and human-centric design with advanced channel technology, expert-managed services, and impactful rewards.
Channel Smart
Drive smarter engagement, strengthen partnerships and achieve superior outcomes across the channel with our cutting-edge channel technology that integrates inspiration and human-centric design.
Contests and Incentives
Your distribution channel represents a variety of different brands every day. Let’s make your brand as important to your channel representatives as it is to you.
Dealer Events
Whether it’s an annual meeting or an exciting new product launch, we create events that help your dealers see how they fit into the big picture.
Learning
We customize learning solutions that inform, engage, and educate your entire distribution channel.
Communications
Innovative strategies are designed to capture and keep their attention and stand out from the noise.
Gamification
Motivate true channel loyalty with an effective gamification program that taps into their desire to succeed.
We turn channels into growth engines.
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Banking client turnover: A targeted approach
A financial services firm aimed to reduce client attrition and drive growth by engaging business banking clients through personalized outreach and data collection. A multi-touch reengagement campaign targeted C-suite decision makers, combining emails, direct mail, and surveys with rewards. The campaign identified 134 new opportunities, generated over $1.6M in new business, and achieved a 17:1 ROI. Discover the full story and results.Learn More -
Learn. Earn. Win.
A client aimed to boost growth and sales by enhancing channel partner engagement through learning. They created a dynamic partner portal and companion app, motivating partners with award points. Discover how this strategy influenced partner behaviour and drove success in our case study.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
How to create frictionless channel incentive programs
Whether your channel incentive objective is stretching the top 20% of performers or driving incremental performance of the middle ground, the engagement of your target audience is the first challenge that any channel incentive designer must overcome. A common assumption is that this is simply achieved by curating the right reward selection. After all, the […]
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Article
A complete guide to channel incentive programs
As a tool in a vendor’s toolkit, channel incentive programs are pivotal tools in transforming channel relationships, influencing positive behaviour change and driving performance. The Incentive Research Foundation (IRF) found that non-cash channel incentive programs could increase total revenues by 32%, increase market share by 30%, and increase net operating income to 19% of revenue. Engaged, motivated channel […]
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Article
How to enhance sales with effective channel partner incentives
According to research by Frederick Reichheld of Bain & Company, a 5% increase in customer retention can lead to an increase in profits of between 25 and 95%. If your objective is genuine customer loyalty, read on for our recommendations on why recognizing the crucial steps toward a sale is the key to enhancing your bottom line. The […]