Article
In the world of channel partner incentives, the trend is to encourage specific behaviours and personalize rewards beyond just hitting performance targets for rebates. However, when it comes to building end-customer loyalty through a distribution channel, a well-designed tiering system remains one of the most effective and easy-to-understand structures. Let’s explore how we can leverage tiering to help […]
Article
As a tool in a vendor’s toolkit, channel incentive programs are pivotal tools in transforming channel relationships, influencing positive behaviour change and driving performance. The Incentive Research Foundation (IRF) found that non-cash channel incentive programs could increase total revenues by 32%, increase market share by 30%, and increase net operating income to 19% of revenue. Engaged, motivated channel […]
Article
According to research by Frederick Reichheld of Bain & Company, a 5% increase in customer retention can lead to an increase in profits of between 25 and 95%. If your objective is genuine customer loyalty, read on for our recommendations on why recognizing the crucial steps toward a sale is the key to enhancing your bottom line. The […]
Article
Personalization goes beyond just using the customer’s name. Recognizing a customer for achieving a milestone or engaging in a critical touchpoint should be specifically acknowledged. Start by gathering meaningful customer data. What kind of information are you collecting about your customers beyond their name and contact details? Are you recognizing first-time buyers, repeat customers, or […]
Article
First, we create a program unique to the target customers’ needs and interests, an approach also known as idiosyncratic fit in behavioural economics. This personalized tailoring helps customers feel as if they have an advantage as they pursue maximum rewards and benefits. It encourages them to keep using the program. From there, we add a […]
Case Study
A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
Article
If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing. Here are five key ideas to help achieve the success you’re looking for. 1. Have you clearly defined the mission and goals of your loyalty program? And do you have […]
Webinar
Join this webinar to hear Gene LaNois, Head of Professional Industry Partnerships for Google Nest, and Mark Kreft, Senior Marketing Strategist at BI WORLDWIDE, talk about steps to building ideal channel loyalty programs, like: Our guest speaker is: Gene LaNois Head of Professional Industry Partnerships, Google Nest As the Head of the Professional Industry Partnerships for Google […]
Article
To reach older adults, we recommend letting go of old stereotypes. Rather than sitting in rocking chairs on the front porch as the world goes by, today’s older adults are active and engaged in their communities. In developing loyalty programs or behaviour change initiatives for this audience, it’s important to acknowledge current lifestyles—and how they […]
Case Study
A plumbing manufacturer sought data on customers specifying, paying for, and installing their products. By joining the Contractor Rewards program, they targeted general contractors and sub-contractors, earning preferred brand status and gathering valuable customer data. Discover how this strategy led to increased sales and customer loyalty in our case study.