Article
To reach older adults, we recommend letting go of old stereotypes. Rather than sitting in rocking chairs on the front porch as the world goes by, today’s older adults are active and engaged in their communities. In developing loyalty programs or behaviour change initiatives for this audience, it’s important to acknowledge current lifestyles—and how they […]
Case Study
A plumbing manufacturer sought data on customers specifying, paying for, and installing their products. By joining the Contractor Rewards program, they targeted general contractors and sub-contractors, earning preferred brand status and gathering valuable customer data. Discover how this strategy led to increased sales and customer loyalty in our case study.
Case Study
A large beverage company needed a partner to step in and manage their consumer sweepstakes travel plus deliver a flawless consumer experience. Discover how this travel program increased brand awareness and engaged customers in our case study.
Case Study
An original equipment manufacturer (OEM) aimed to boost awareness and sales of their branded merchandise through seasonal and market-driven tactics. We partnered with them to implement quarterly catalogue mailers, Black Friday discounts, monthly promotions, and more. Discover how these strategies led to exceptional sales growth in our case study.
Article
Across the customer lifecycle, there are moments that can negatively impact the perception of your company and lead to drop-off. But during acquisition, the stakes are higher. These are first-impression moments, subject to snap observations that can lead to inaccurate judgments and drop-offs. When your objective is to capture true customer loyalty with sustained, long-term […]
Article
Establishing loyalty among channel partners is critical to driving sustainable growth and achieving successful sales goals for many businesses. Channel loyalty programs serve as powerful tools to incentivize and reward partners for purchasing your products and engaging with your brand. However, the effectiveness of these programs relies on the clarity and framework of their rules. […]
Article
The average person consumes about 34 gigabytes of information a day1, making it a struggle to keep even our highest priorities top of mind. In today’s world, attention goes where it’s demanded. If you’re not nurturing, reminding, promoting and communicating, you can be certain someone else will. Loyalty and incentive programs are no different than any […]
Article
Are your customers quietly quitting? Customer loyalty plays a vital role in a company’s success. On many measures, your loyal customers are your most valuable asset. As competition and customer expectations continue to increase, it’s important to recognize the signs that point to your customers disengaging. By looking at the question from the perspective of […]
Article
As a consumer, all these different companies are vying for your attention and, ultimately, your business. We are often bombarded with messages that fill our email accounts, our social media interactions, our phones and our mailboxes. The average consumer sees or hears between 4,000 to 10,000 messages per day! But how many of these companies have truly […]
Article
Annoying, intrusive, creepy, overtly self-serving… Do any of these describe how you feel when you’re marketed to by your bank or health insurance provider? So many brands have fallen into this MORE and ME trap. More: Meaning more content marketing more of the time. Me: Meaning we make this about us, serve our interests and push our customers down […]