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Home Who We Serve Automotive Industry
A red off-road vehicle driving on a rocky mountain trail, surrounded by rugged, sunlit terrain. Sun rays pierce through the cloudy sky, casting light on the mountainous landscape.

Automotive industry

Rev up performance.

Trusted by major automotive industry organizations to help exceed sales goals, elevate customer satisfaction, cement service retention, and maximize parts growth.

Welcome to the fast lane.

The automotive industry is complex and rapidly evolving. 

We get it. And we’re strategic partners who stay three laps ahead, so you get tangible bottom-line results.

  • Amp up sales in new vehicles, certified pre-owned (CPO) vehicles, accessories, finance and insurance (F&I), wholesale and retail, parts, service acquisition, retention, and dollars per repair order ($/RO). 
  • Generate excitement about new products.
  • Create brand loyalty and advocacy.
  • Fine-tune your strategies to make the most of your energy and investments.

Dealer Loyalty

Commercial

Passenger

Industrial

Parts and service

Powersports

Shift your performance culture into overdrive.

We’re industry pioneers who leverage proven incentive structures backed by the science of behavioural economics.

Our world-renowned strategies include customized programs to engage, onboard, educate, inspire, certify, recognize, and motivate your team with integrated solutions, including:

A person wearing headphones operates a camera in a studio with bright stage lights in the background. The scene is predominantly blue with a translucent orange overlay on the right side. The background shows out-of-focus illuminated screens.

In-person and virtual events

Dealer events. Product launches. Experiential marketing. Incentive trips.

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Goal setting

Turn new dealers into top dealers. Turn top dealers into superstars.

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Gamification

Use game mechanics to take your learning and goal-setting to the next level.

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Learning and certification

Build curriculum and learning schedules that keep your brand top of mind and above board.

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Recognition and rewards

Inspire employees and dealer partners with aspirational goods, experiences, and learning opportunities.

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A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.

Attract and retain top talent

Create a work environment where people want to join, stay, and do their best work. Your bottom line will thank you.

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Every metric tells a story.

9M

Vehicle Identification Numbers (VINs) processed annually

5M

visitors at BIW auto sites annually

12k

active dealer program participants annually

Our work speaks for itself.

View All Case Studies
  • A group of three people, two men and a woman, are engaged in automotive learning as they work on a car engine in the garage. The woman, wearing work gloves and coveralls, seems to receive instruction from the older man. Various tools and cars fill the background.

    Automotive learning mission accomplished

    A client aimed to elevate their central program to enhance dealership performance and associate experience. Using the Bunchball Go gamification platform, they engaged users with missions, push notifications, and leaderboards. This approach doubled user engagement and drove collaboration. Discover how this innovative solution transformed their program in the full case study.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Promotional image for a webinar titled The Rise of Gamification: Enhancing Performance and Business Results. Features a cruise ship and headshots of four speakers: Sally-Anne Beasley, Ryan Ashley, Derrek Helmin, and Leah Wash, with their titles.

    Webinar

    The rise of gamification

    Keeping call centre employees focused on key business metrics and critical customer solutions can be challenging. Employees may often lack sales confidence or visibility into company goals, while others struggle to stay motivated to hit their metrics. Norwegian Cruise Line identified these common challenges in employee engagement, teamwork, and sustaining long-term focus within their call […]

  • Webinar advertisement featuring a plant pruned into a rising arrow, symbolizing growth. Text reads, Motivating salespeople to achieve growth: What really works? Discover insights on tailoring incentives to salespeople with Mike Ahearne, PhD, from the University of Houston.

    Webinar

    Motivating salespeople to achieve growth

    Myth: All salespeople respond equally to all incentives. In fact, sources of motivation are nuanced, dynamic and vary from one salesperson to the next. Overlooking these differences not only leads to poor team performance, but also leaves companies especially vulnerable during periods of disruptive change. Increasing demand, unpredictable supply, the challenge of quarantines and virtual […]