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Recognizing stand out behaviour

Learn how BI WORLDWIDE Canada (BIW) helped a leading Canadian telecommunications company to push behaviour-based recognition through games and gaming.

BIW’s Game Arcade is a simple and fun way to reward outstanding performance. It creates a vivid and lasting award experience by using game plays to recognize those who have performed desired behaviours or achieved a specific goal.


Recognize instances of acting in a significantly important department-valued behaviour while removing tedious administration work from telecommunications leaders.


BIW designed and operated a behaviour-based nominations program for 1.5 months while implementing Game Arcade for awards through BIW’s Rewards Marketplace.


  • Program lift: 208% lift in nominations submitted from the target.
  • Game play usage: The game play rates for nominees and nominators were 100% and 67%, respectively.
  • Quiz: In total, 268 participants passed the quiz. Platform-embedded reporting determined if there were any gaps in the audience around the valued behaviour and the nomination process.
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