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Game Arcade

Whether you’re looking to reinforce behaviours that drive your business or recognize specific goal achievements, Game Arcade is a simple and fun way to reward the outstanding performance of your sales teams.

Games are everywhere.

Games and gaming culture have officially become mainstream. Why does this matter to you? Because you can use the popularity of games to elevate business performance and provide serious – and seriously fun – sales team motivation.

At a purely social level, games are popular because they’re fun. But there’s more to it than that. Games have the ability to surprise and delight, compelling us to want more. They tap into the part of our brain that loves a little hit of dopamine (that feel-good hormone) and we can’t get enough.

The unexpected nature of a great game means you might have no idea how much you might win, because the amount (or the scale) of the reward changes randomly from game to game. This setup is intended to keep you playing because there’s always the chance that next time you might get the big prize.

This gaming technique is known as Variable Ratio Reinforcement and it’s what keeps you coming back for “just one more” game…and then another…and another. That effect could be a little problematic if it keeps you playing until 3 a.m., but the effect can be leveraged for positive action, too.

With Game Arcade, everyone wins. Literally.

Game Arcade features ten different game options, each with its own vivid and lasting game-play experience. Games can be offered individually as “instant plays” or include the entire arcade to let players select the game of their choice. Whichever approach you choose, Game Arcade offers a non-skill based method to reward the outstanding performance of your sales team.

Game Arcade at the office.

Fun, fast, and easy games.

Fortune Wheel

Round and round and round it goes. Where it stops, nobody knows! Just spin the wheel and there’s a big win in your future.


Prepare to enter the Drop Zone! Pick a letter, any letter. Well, as long as it’s P L I N Q or O!

Mini Golf

Drive for show. Putt for points! See the ball. Be the ball. Putt the ball. It’s in the hole!

Try Your Luck

Luck is just a click away. Click START when you feel ready. Click STOP when you feel lucky!

Spin and Win

Put a positive spin on things. Spin the same three symbols and you win, win, win!

Martian Match

The Match Game that’s out of this world! Move your Martians to match at least three in a row or column.

Batter Up

Heyyyyy batter, batter! Swing batter, batter! Swing for the fences. Knock it out of the park and win big!


Escape Room

Three doors. Three choices. Click BEGIN, move the key to one of the three doors. Your prize will appear when the door opens!

Jump Ninja

Keep your head above water! Stay high and dry as you jump from ledge to ledge to claim your reward at the top.

Lucky Catch

What a catch! Don’t let this be the one that got away. Hook the big one and reel in your reward.

How Game Arcade works:

  • Participants can earn game plays for performing or completing desired activities.
  • They’ll be notified of available plays through a Game Play email and a banner posted on their BIW program website.
  • Each play has a winner and award levels are based on a pre-defined game payout matrix (so there are no budget surprises!)
  • Participants will earn points that can be redeemed for awards through BIW’s Experiences Marketplace and Merchandise Marketplaces.
Learn how games are revolutionizing sales incentives with our full Game Arcade Guide. Download

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