Proving rewards drive performance
Learn how BI WORLDWIDE Canada (BIW) helped a leading point-of-sale financing provider to drive lift in dollars financed by introducing tangible rewards instead of cash incentives.
GoalQuest is the world’s leading short-term sales incentive program that uses the impact of self-selected goals designed to drive productivity throughout the entire sales force.
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Objective
Drive lift in dollars financed and better manage the cost of dealer incentives using tangible rewards.
Solution
BIW designed and operated a 90-day sales incentive for 200 channel partners using GoalQuest’s sales incentive structure.
Results
- Goal selection: 42% of participants selected the most aggressive goal, goal level 3, compared to GoalQuest’s historical average of 41%*.
- Achievement: 47% of participants achieved goal level 3 – 5% above the enrollment estimate.
- Participants vs. control group: Participants who selected a goal delivered a sales lift of 49% over their baseline. Those who did not select a goal delivered a sales lift of 11% over their baseline.
- Incremental lift: 56% of the audience performed over their
- Return on investment: GoalQuest delivered a sales lift of $57.3MM with a program ROI of 15:1.
*based on historical benchmark data from 1,200 completed GoalQuest programs by 1,200,000+ participants as of January 2021
In the highly regulated financial industry, our world-renowned strategies are designed for to-the-letter compliance with extraordinary results for banks, insurance agencies, investment houses, financial advisors, analysts, investment managers, and brokers.
See what GoalQuest can do for you.
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