Our Work: Offering Customers a Personalized, Branded Experience
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Overview
We were tasked with finding an innovative and exciting way to engage consumers for a large bank that sought to increase consumer visibility through leveraging their existing sponsorship of an NFL team.
Situation
The NFL team was moving into a brand-new stadium with top-notch amenities and a designated event engagement area. The client knew they needed to raise the bar and stand out in a landscape of competitive brands.
Challenge
- Stand out as an NFL sponsor in a competitive brand landscape
- Offer consumers a personal engagement they can’t experience with other brands
- Generate leads for a diverse array of banking products including credit card offerings, general banking products, and retirement options
Solution
- Cohesive branding and messaging that serves the brand and appeals to NFL fans
- Next-generation photo engagement that is social-media friendly
Results
- Rave reviews from NFL fans
- 30% lead opt-in rate
- Over 1,200 account applications completed on site
- Over 500 photo engagements
- Over 6,600 Meta impressions
BI WORLDWIDE Canada produces measurable results by using the principles of behavioural economics to increase engagement with their clients’ employees, channel partners, and customers.
The best way to get started is to get in touch.
Interested? Learn more about our customer engagement solutions.
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