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Our Work: Offering Customers a Personalized, Branded Experience

Improve the customer experience. 


We were tasked with finding an innovative and exciting way to engage consumers for a large bank that sought to increase consumer visibility through leveraging their existing sponsorship of an NFL team.


The NFL team was moving into a brand-new stadium with top-notch amenities and a designated event engagement area. The client knew they needed to raise the bar and stand out in a landscape of competitive brands.


  • Stand out as an NFL sponsor in a competitive brand landscape
  • Offer consumers a personal engagement they can’t experience with other brands
  • Generate leads for a diverse array of banking products including credit card offerings, general banking products, and retirement options


  • Cohesive branding and messaging that serves the brand and appeals to NFL fans
  • Next-generation photo engagement that is social-media friendly


  • Rave reviews from NFL fans
  • 30% lead opt-in rate
  • Over 1,200 account applications completed on site
  • Over 500 photo engagements
  • Over 6,600 Meta impressions
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BI WORLDWIDE Canada produces measurable results by using the principles of behavioural economics to increase engagement with their clients’ employees, channel partners, and customers.

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