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3 ways to leverage your employee recognition spend

Written by: John O'Brien
(View Author Bio)

We believe the best and most impactful way to utilize your recognition budget is to implement a strategy that encompasses base recognition, strategic recognition, and performance-based recognition. Learn how to leverage each to maximize your employee recognition budget.


We’ve all heard the line, “A company’s greatest asset is its people.” We’ve probably all said it at one time or another too. But the truth is, companies can have vastly different strategies when it comes to actually respond to it.


If you view employees as your company’s greatest asset, then your relationship with them needs to be handled carefully. That care can come in the form of many things from fair pay, an inclusive work culture and equitable career opportunities, as well as employee recognition and rewards. How you recognize and reward your workforce is the essence of your company’s employee value proposition (EVP); it’s what you offer employees in exchange for their time, talent, and commitment.

Commitment can be quantified in a measure called employee net promoter score (eNPS). eNPS is derived from the question, “How likely are you to recommend this company (or program or initiative) to others?” to provide a basic understanding of an employee’s level of satisfaction and engagement. It’s the first step toward knowing if you’re providing the right employee experience – one they value and find motivating.

While you are likely already investing time and resources in employee engagement and recognition, how do you know if you’re investing wisely?

At BI WORLDWIDE Canada, we believe the best and most impactful way to utilize your recognition budget is to implement a three-dimensional strategy that encompasses base recognitionstrategic recognition and performance-based recognition. Each of these levels has its own distinct focus, features, and programs.


This three-dimensional, integrated recognition strategy has been implemented by multiple BIW clients and has led to significant reductions in voluntary turnover and major financial benefits as evidenced below.

3Ways-BIW IntegratedRecognition-600px-62022.jpg

As you evaluate your current employee recognition spend, ask yourself these questions:

  • Is it having a multi-layered impact on your company?

  • Is it helping you retain your best and most productive employees?

  • Is it saving you money via the cost avoidance of employee retention, and making you money via the revenue generation from increased performance and production?

  • Is it creating “cultural champions” – loyal, engaged employees who will actively promote your process, your products and services and your brand?

John O'Brien

John O'Brien

Vice President, Employee Performance Group, BI WORLDWIDE

As Vice President of BI WORLDWIDE’s Employee Performance Group, John O’Brien’s primary focus is to develop employee engagement strategies and solutions that change the behaviours of employees to align with customers’ business objectives. An expert in Employee Recognition Strategy, he educates HR professionals around the world on how to best engage their employees through employee engagement strategies, solutions, and best practices.

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