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Employee Value Proposition (EVP)

An employee value proposition (EVP) is the complete offering a company makes to its prospective and current employees in return for their best efforts. It encompasses pay and benefits, all the non-financial aspects that attract, retain, and motivate employees.

Creating an effective employee value proposition.

An effective EVP is a combination of understanding your employees, your organization’s culture, values and practices, and then designing an EVP that fits your objectives.

The first step to creating a compelling EVP is understanding what makes your employees thrive in their role and journey in your organization. You need to think through what is your organization’s purpose and cascade that through to what is the employee’s purpose as well.

A great employee value proposition:

  • Attracts people who share your brand’s passions and values
  • Inspires employees to do awesome work
  • Gives your best employees reasons to stay

Your EVP should sum up the essence of your brand, authentically reflecting who you are and what you offer as an employer. It needs to be present from a candidate’s first interview to their last day on the job—and everything in between. It should be created with the same care and effort that’s devoted to your Customer Value Proposition (CVP).

An EVP designed well will attract the right employees – those that fit into your culture. From there on, if you engage them in emotionally powerful ways, they will remain supremely motivated and loyal to their work.

At BI WORLDWIDE Canada, we engage our client’s employees across all points of the employee journey and create memorable experiences through moments of elevation, pride, insight, and connection. We strive to create an environment where they feel at ease and deliberately make efforts to give their best every day.

We’ll help bring your employee value proposition to life through:

  • Onboarding programs
  • Employee and manager training
  • Communication strategies and campaigns
  • Employer branding
  • Recognition and rewards
  • Service anniversary awards
  • Employee meetings and events
  • Employee surveys and program measurement

Let’s show current and future employees what it feels like to love where they work. 

Dr. Brad Shuck on Employee Value Proposition.

Learn how to build an effective Employee Value Proposition.

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