Ready, set, travel!
A large beverage company needed a partner to step in and manage their consumer sweepstakes travel plus deliver a flawless consumer experience.
Impact
Because of this travel program, the client saw increased engagement and brand awareness.
Industry
Consumer goods and services
Problem space
Customer loyalty
Services
Individual incentive travel
Managing consumer sweepstakes
A large beverage company needed a partner to step in and manage their consumer sweepstakes travel plus deliver a flawless consumer experience.
Create an on-brand experience
Our Event Solutions team created and fulfilled unique on-brand experiences to support a variety of client consumer promotions. Each program was designed with the brand teams and field marketing. The program process was designed for success by allowing us to deliver flawless unique travel experiences that connect and engage consumers to the various brands. Travel programs were created for 2-500 winners.
Satisfaction and engagement
As a result of this program, we established a great relationship with the client as their agency of record. The program increased brand awareness and engaged customers with content. The client saw higher conversion rates on ad spend and delivered over 400 programs. In these programs, we helped move more than 5,000 winners with a 9.8 out of 10 participant satisfaction.
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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