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Home Case Studies Ready, set, travel
A group of people raise bottles in celebration, with a sunset casting a warm glow over their gathering. Smiling faces suggest a joyful atmosphere as they embrace the spirit of travel and adventure, with distant cityscape views enhancing this outdoor moment.

Ready, set, travel!

A large beverage company needed a partner to step in and manage their consumer sweepstakes travel plus deliver a flawless consumer experience.

Impact

Because of this travel program, the client saw increased engagement and brand awareness.

Industry

Consumer goods and services

Problem space

Customer loyalty

Services

Individual incentive travel

Managing consumer sweepstakes

A large beverage company needed a partner to step in and manage their consumer sweepstakes travel plus deliver a flawless consumer experience.

Create an on-brand experience

Our Event Solutions team created and fulfilled unique on-brand experiences to support a variety of client consumer promotions. Each program was designed with the brand teams and field marketing. The program process was designed for success by allowing us to deliver flawless unique travel experiences that connect and engage consumers to the various brands. Travel programs were created for 2-500 winners.

Satisfaction and engagement

As a result of this program, we established a great relationship with the client as their agency of record. The program increased brand awareness and engaged customers with content. The client saw higher conversion rates on ad spend and delivered over 400 programs. In these programs, we helped move more than 5,000 winners with a 9.8 out of 10 participant satisfaction.

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

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