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Customer loyalty

  • A group of three people smiling and looking at a laptop in an office setting. The person on the left is seated with a cup of coffee, while the other two stand, leaning in to view the screen. The background features a purple gradient.

    Article

    How to reach the 65 plus demographic

    To reach older adults, we recommend letting go of old stereotypes. Rather than sitting in rocking chairs on the front porch as the world goes by, today’s older adults are active and engaged in their communities. In developing loyalty programs or behaviour change initiatives for this audience, it’s important to acknowledge current lifestyles—and how they […]

  • A smiling contractor, known for his loyalty, wears a yellow hard hat and a green jacket as he stands before shelves stocked with stacked PVC pipes in the warehouse.

    Case Study

    Increasing contractor loyalty for a plumbing manufacturer

    A plumbing manufacturer sought data on customers specifying, paying for, and installing their products. By joining the Contractor Rewards program, they targeted general contractors and sub-contractors, earning preferred brand status and gathering valuable customer data. Discover how this strategy led to increased sales and customer loyalty in our case study.

  • A group of people raise bottles in celebration, with a sunset casting a warm glow over their gathering. Smiling faces suggest a joyful atmosphere as they embrace the spirit of travel and adventure, with distant cityscape views enhancing this outdoor moment.

    Case Study

    Ready, set, travel!

    A large beverage company needed a partner to step in and manage their consumer sweepstakes travel plus deliver a flawless consumer experience. Discover how this travel program increased brand awareness and engaged customers in our case study.

  • Close-up of colorful t-shirts on wooden hangers, featuring red, blue, yellow, and white shirts. In the foreground, a beige baseball cap and a bright yellow mug are placed together.

    Case Study

    Driving awareness with branded merchandise

    An original equipment manufacturer (OEM) aimed to boost awareness and sales of their branded merchandise through seasonal and market-driven tactics. We partnered with them to implement quarterly catalogue mailers, Black Friday discounts, monthly promotions, and more. Discover how these strategies led to exceptional sales growth in our case study.

  • A hand places a wooden block with a question mark onto a grid of blocks, inviting intrigue much like the way youd hook customers into your loyalty program. The other blocks display people icons, forming a unified square on a wooden table against a gradient dark blue background.

    Article

    4 ways to hook customers into your loyalty program

    Across the customer lifecycle, there are moments that can negatively impact the perception of your company and lead to drop-off. But during acquisition, the stakes are higher. These are first-impression moments, subject to snap observations that can lead to inaccurate judgments and drop-offs. When your objective is to capture true customer loyalty with sustained, long-term […]

  • A digital representation with glowing email icons in blue over a blurred, vibrant orange background symbolizes fast communication and data transfer through technology. This scene suggests speed and connectivity in a digital network, driving loyalty program success through efficient communication.

    Article

    Drive loyalty program success with timely communications

    The average person consumes about 34 gigabytes of information a day1, making it a struggle to keep even our highest priorities top of mind. In today’s world, attention goes where it’s demanded. If you’re not nurturing, reminding, promoting and communicating, you can be certain someone else will. Loyalty and incentive programs are no different than any […]

  • A finger presses a green button with a smiling face icon on a panel, subtly rebuffing the notion of quiet quitting. Adjacent buttons feature a yellow neutral face and a red sad face, representing varying levels of satisfaction.

    Article

    Prevent quiet quitting by your customers

    Are your customers quietly quitting? Customer loyalty plays a vital role in a company’s success. On many measures, your loyal customers are your most valuable asset. As competition and customer expectations continue to increase, it’s important to recognize the signs that point to your customers disengaging. By looking at the question from the perspective of […]

  • A laptop sits on the table, its screen displaying a megaphone surrounded by icons like chat bubbles, email, and more. Titled Content Marketing Best Practises, it serves as a comprehensive guide for effective strategies.

    Article

    Content marketing best practices

    Annoying, intrusive, creepy, overtly self-serving… Do any of these describe how you feel when you’re marketed to by your bank or health insurance provider? So many brands have fallen into this MORE and ME trap. More: Meaning more content marketing more of the time. Me: Meaning we make this about us, serve our interests and push our customers down […]

  • Close-up of several hands reaching towards a group of small wooden figurines, representing a loyalty program. The diverse skin tones of the hands symbolize cooperation and unity against a blurred background.

    Article

    Building relationships by enhancing your loyalty program

    Loyalty is more than just repeat business – it’s about building relationships. It’s changing the narrative from a one-dimensional exchange based on the winning discount to one that fosters engagement, emotional connections and trust. In this paradigm, loyalty is an outcome of the customer experiences – one that values each customer as an individual. How […]

  • A woman with curly hair, embodying the latest call centre trends, is wearing a yellow sweater and a headset. She smiles while glancing slightly to the side, set against a background blurred with warm tones and light streaks.

    Article

    The evolving landscape: 5 call centre trends

    In the fast-paced world of customer service, call centres stand as the frontline troops, bridging the gap between businesses and their clients. With each passing year, the landscape of call centres undergoes significant transformations, influenced by technological advancements, shifting consumer behaviours and emerging industry standards. Let’s explore the prominent trends shaping the realm of call […]