Drive awareness with branded merchandise
An automotive original equipment manufacturer (OEM) came to us to help drive an overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.
Impact
Because of an increased awareness of branded merchandise, the client saw an increase in sales and email open rates.
Industry
Automotive
Problem space
Customer loyalty
Services
Branded merchandise
Drive awareness
An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.
Show your merch
We partnered with them and provided an ongoing series of marketing efforts, including:
- Quarterly catalogue mailers
- Black Friday discounts
- Monthly promotional banners touting new and seasonal award choices
- Monthly digital newsletters
- Pop-up events
- Buy one, get one (BOGO) promotions
- Exemplary customer service
Rev up results
The results were exceptional:
- By changing from yearly to quarterly catalogues, the OEM increased sales by 30% year over year.
- Their Black Friday sales brought the biggest sales month each year, giving them the opportunity to sell their obsolete merchandise.
- Their monthly email promotions are being read, with an open rate of over 50%.
- The “free gift with purchase” promotion increased their consumer sales by 20%.
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