We help solve business challenges in motivating and inspiring ways.
A well-designed recognition program translates into employee engagement, loyalty, and productivity. But it’s not about giving out cash or the typical “employee-of-the-month” plaques. It’s about aligning your day-to-day activities and building a culture of recognition. It’s about making recognition a central part of your business strategy.
Recognition should be aligned with your strategy and drive your employee engagement program. They should identify and reinforce behaviours that are in line with your organization’s core values. It’s the opportunity to say — both to the recipient and to those around them — “This is who we are. This is what we want from our team.”
At BI WORLDWIDE Canada, we’re a global leader in employee recognition. We know that specific, timely recognition is the most effective way to acknowledge employees’ accomplishments. We also know recognition is reciprocal; how you treat your employees will come back to you, for better or for worse.
We power moments of recognition that people never forget. From developing strategy to designing and executing your engagement plan, to measuring and analyzing results, we create personalized, creative, timely, and unique experiences that celebrate each person’s contribution and create a connected memory to their actions.
Our employee recognition programs help Canadian Fortune 1000 and Global 2000 companies increase employee engagement, boost productivity, and drive a culture of recognition.
Employee recognition programs.
We design and deliver a range of employee recognition solutions that are grounded in the science of behavioural economics, including:
- An employee recognition program that holds up both peer-to-peer recognition and manager-to-employee recognition. This empowers employers and employees to play an active part in the company’s culture of recognition.
- An points-based-employee-rewards-program that combines a tailored suite of tantalizing rewards with high-touch service (and budget control).
- A service awards program that recognizes employee loyalty in a personal way.
Steps to recognition and reward success.
We know there are keys to a successful employee recognition program:
- First and foremost: Engage managers. Educate them on the importance of recognition and how to effectively recognize and reward employees.
- Start at the top, communicating clearly defined expectations from the beginning. This message must come from the top and be reinforced by all levels of management.
- Your values should be the building block for behaviours you recognize.
- Determine specific employee recognition strategies that are “glocal” – can be applied globally, taking into account local customs and values.
- Measure, measure, and measure again. Think employee recognition and rewards aren’t quantifiable? Think again. Accurate, ongoing measurement will keep your program front of mind — and will prove that your recognition strategy is truly making a positive impact.
Here are our guiding tenets for employee recognition.
Values First
Our recommendations are designed to align with and strengthen your core values.
Create Joy
We work backward from the desired moment of impact – a joyful pause. Our experiences make people stop and smile.
Offer Choice
The modern workforce and consumer base are increasingly diverse. Providing choice reinforces a culture that celebrates individuality and inclusivity.
Promotable and Desirable
We offer top-trending merchandise that is highly promotable and designed to motivate, reinforcing the behaviours essential to driving your business forward.
Timing and Accuracy
We deliver exceptional experiences with precision, on time and within budget, to exceed your expectations.

Who we recognize.

Employees
- Appreciation, holidays and cultural events
- Incentives and performance
- Milestones and impact

Channel Partners
- Milestones – relationships and/or revenue
- Incentives
- Event merchandise

Customers
- Customer loyalty
- Gifts for trial or referral
- Feedback
Learn how we power unforgettable employee recognition.
Service Anniversary
Incentive Awards
Travel Gifts
Employee Events
Valued Behaviours
Customer Gifting
Check out some of the product categories we offer.

Lifestyle Merchandise

Branded Merchandise

Gifting Experiences

Personalized Kits

Symbolic Merchandise

Explore some of our employee recognition programs.

DayMaker
Attract, engage, and retain the best employees by recognizing awesome work, rewarding victories, and celebrating anniversaries with our employee recognition program.

Elevate
With data-driven insights and a seamless interface, Elevate inspires your team, sparks behaviour change, drives productivity, and delivers remarkable business outcomes.

Warehouse Windfall
Motivate your sales force with the opportunity to earn a once-in-a-lifetime run through a warehouse packed full of high-end merchandise.

Windfall VR
Your teams can experience our most inspiring reward anywhere, anytime, with a virtual reality version of our legendary Warehouse Windfall experience.
Our track record with employee recognition programs speaks for itself
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Banking client turnover: A targeted approach
A financial services firm aimed to reduce client attrition and drive growth by engaging business banking clients through personalized outreach and data collection. A multi-touch reengagement campaign targeted C-suite decision makers, combining emails, direct mail, and surveys with rewards. The campaign identified 134 new opportunities, generated over $1.6M in new business, and achieved a 17:1 ROI. Discover the full story and results.Learn More -
Driving targeted results across multiple channels
A major beverage manufacturer aimed to drive targeted void closures and deliver incremental revenue for a specific brand. We developed a multi-channel campaign to build awareness and motivate purchase behaviours. Discover how this strategy exceeded expectations in our case study.Learn More -
Championing a head-to-head sales incentive
A large telecommunications client aimed to boost mobile line sales with a fun fourth-quarter incentive program. We designed a competitive head-to-head matchup across various channels, rewarding agents based on performance. Discover how this strategy led to significant improvements in sales and revenue in our case study.Learn More -
Impacting sales confidence through gamification
A telecommunications client sought to boost employee understanding and confidence in their products through a gamified learning platform. We designed a program that significantly increased engagement and product knowledge, driving sales growth. Discover how this strategy led to impressive results in our case study.Learn More -
Changing the game
A large telecommunications company needed a strong fourth quarter to meet their year-end sales goals after missing targets for three consecutive quarters. We proposed a unified national promotion with award points and team competitions. Discover how this strategy helped them exceed their goals and generate significant revenue in our case study.Learn More -
Recognize someone today
A global tech company sought to improve employee recognition and create a consistent strategy across the organization. We helped them implement a unified recognition program, inspiring over 380,000 employees in more than 100 countries. Discover how this approach boosted engagement, retention, and happiness in our case study.Learn More -
Three’s a crowd
A biotech client consolidated three separate programs into one ecosystem using the DayMaker system. This integration streamlined their processes and significantly boosted engagement. Discover how this approach led to increased collaboration and revenue growth in our case study.Learn More -
A purpose worth banking on
A large financial services company aimed to ignite passion and sharpen focus by aligning employees with their purpose, “Lighting the Way to Financial Well-Being.” They launched a recognition program called myPurpose, rewarding key behaviours with Purpose Points. This initiative led to significant reductions in turnover and impressive gains in customer experience scores. Discover how this strategy transformed their company culture in the full case study.Learn More
Thought Leadership on Employee Recognition and Engagement
Check out our latest thought leadership articles on employee recognition and engagement.
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Article
How we created a global culture of recognition for IBM
If you asked your employees to share three things you do as an organization to inspire them, what would they say? Inspiration is what moves us beyond the mundane toward the extraordinary. Academicians Todd Thrash and Andrew Elliot developed an Inspiration Index1 and found that inspired people: – We’re more creative – Believed in their own abilities – Had higher self-esteem – […]
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Article
How to build an employee recognition program
Employee recognition programs are an essential part of delivering quality experiences for your customers – whether it be peer-to-peer or manager discretionary recognition with points. We know that those who are frequently recognized are more committed and work more intensely and deliver better service. In a study of over 23,000 employees, BIW found that a […]
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Article
100 Employee Appreciation Quotes for 2025
Get inspired with these appreciation quotes to say thank you. Many workplace occasions deserve a “thank you”. Use these employee appreciation quotes and Employee Appreciation Day messages to let your team and employees know how much you appreciate them: Employee Appreciation Day Quotes. Peer-to-peer recognition. Recognition Tip: Use any of these employee thank you quotes and put […]