Branded Merchandise
Gear they won’t regift.
What works for another brand may not work for yours. We build a merchandise strategy that resonates with your employees and customers to keep your brand top of mind.
We design branded products that people love, use, and keep around for years. How? By staying ahead of trends and connecting with your audience’s lifestyle. From everyday essentials to standout items, we create collections that your customers, channel partners, and employees will proudly wear, use, and talk about.
We’ll help you create a branded merchandise campaign through:
Sourcing and importing for apparel and non-apparel items
Custom artwork and item development
Product design that speaks to your audience
Top-tier customer service
eCommerce platforms that make shopping seamless
Marketing and product promotion to boost visibility
Data capture and program analytics to drive sales and make smarter decisions
Our work speaks for itself
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Unlocking success in the economy beer market
A large beer manufacturer aimed to gain market share in the Economy beer segment by motivating Distributor Sales Representatives (DSRs) to set up retail displays. Using a rewards-based incentive platform, DSRs submitted display claims and earned points. The program led to a significant increase in claims, doubling the number of cases sold and achieving a 4:1 ROI. Discover the full story and results in our case study.Learn More -
Driving awareness with branded merchandise
An original equipment manufacturer (OEM) aimed to boost awareness and sales of their branded merchandise through seasonal and market-driven tactics. We partnered with them to implement quarterly catalogue mailers, Black Friday discounts, monthly promotions, and more. Discover how these strategies led to exceptional sales growth in our case study.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
How to create frictionless channel incentive programs
Whether your channel incentive objective is stretching the top 20% of performers or driving incremental performance of the middle ground, the engagement of your target audience is the first challenge that any channel incentive designer must overcome. A common assumption is that this is simply achieved by curating the right reward selection. After all, the […]
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Article
A complete guide to channel incentive programs
As a tool in a vendor’s toolkit, channel incentive programs are pivotal tools in transforming channel relationships, influencing positive behaviour change and driving performance. The Incentive Research Foundation (IRF) found that non-cash channel incentive programs could increase total revenues by 32%, increase market share by 30%, and increase net operating income to 19% of revenue. Engaged, motivated channel […]
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Article
How to enhance sales with effective channel partner incentives
According to research by Frederick Reichheld of Bain & Company, a 5% increase in customer retention can lead to an increase in profits of between 25 and 95%. If your objective is genuine customer loyalty, read on for our recommendations on why recognizing the crucial steps toward a sale is the key to enhancing your bottom line. The […]