We serve up inspiration daily to our audience — strategic solutions made up of digital, print, environmental and experiential tactics — that change behaviour and perceptions.
Our dream team is a diverse and talented group of individuals who are experts in their craft and have the 100+ creative awards and 180,000+ global campaigns to prove it. Our award-winning team has been recognized by Brandon Hall, How Design, Hermes, and recently received a Gold Stevie for employee marketing.
We help employees fall in love with companies for the first time — or rekindle their passion for work. As a result, performance levels skyrocket. We drive employee engagement, connectedness, inspiration, and performance with recognition branding and creative content that amplifies the employee value proposition (EVP) and elevates the employee experience — no matter where they are on their employee journey.
Sales audiences today are barraged with information vying for their attention, a reality we call infobesity. So, we offer a trimmed-down approach that cuts through the noise with clear messages salespeople can easily digest. Salespeople fall head over heels for it.
But it’s not all from the heart. We also employ Fastbrain Communications™, which is our own unique neuroscience-based messaging framework that helps us design emotional triggers and messages authentic to each audience so they can retain important information and act on it.
By using our proprietary sales and channel research, applied behavioural economics concepts, and deep marketing expertise we have the power to captivate and change behaviour. Our tailored solutions care for how audiences need to consume information based on business/revenue goals and how they spend their day.
Problems we solve.
- Branding
- Content strategy and journey design
- Sales engagement campaign strategy
- Employer branding and employee value proposition (EVP) design
- Behaviour-change frameworks (change management)
- Manager and influencer engagement
- Deskless employee engagement
- Meeting and event promotion and pull-through (pre- and post-event)
- Studio solutions: audio and video (pre- and post-) – motion graphics, live-action, remote, live
- Full-service digital – web apps, microsites, platforms, email marketing, dashboards, leaderboards, tracking maps, 360 rooms
- Full-service print – collateral, mailers, packaging, kits, workspace, environmental
- Fabrication and install
The numbers tell a story.
180k
projects completed last year
350%
average increase in desired activity
100+
creative and industry awards earned
Our work speaks for itself.
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High-speed sales for heavy-duty equipment
A leading heavy equipment manufacturer launched a new product line and used a competition-based promotion to motivate their sales reps. The campaign kept reps engaged and competitive, leading to impressive results. Discover how this innovative approach transformed their sales strategy in the full case study.Learn More -
Recognize someone today
A global tech company sought to improve employee recognition and create a consistent strategy across the organization. We helped them implement a unified recognition program, inspiring over 380,000 employees in more than 100 countries. Discover how this approach boosted engagement, retention, and happiness in our case study.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
How to measure channel partner relationships
When it comes to the relationship between a brand and its channel partners, the ultimate goal is often loyalty. Channel engagement programs are designed with this objective in mind. After all, when we achieve brand advocacy and loyalty, we see increased sales, enhanced customer experience, and many other benefits. But how do you measure success? Are all […]
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Article
10 ways to refine your learning strategy
As a result of rapid digitalization and changing demographics in the workforce, companies are increasingly finding it hard to adapt and struggling to introduce the level of learning needed to close the growing skills gap and embrace the new opportunities. Whether it’s rolling out new software or process across the business or familiarizing your employees, distributors or channel reps […]
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Article
What is sales incentive management?
Looking to build a high-performing sales team? For most sales organizations, this is a common goal. Strong salespeople close more deals and generate bigger profits. Motivated salespeople are always driven to do better and sell more. Happy salespeople are likely to stay loyal to you as an employer and continue to bring in great results. Yet, […]