Let's Connect

* indicates required fields

By entering your name and email you agree to the processing of your personal data as described within the Privacy Notice.
Home Case Studies Ready, set, travel
A group of people raise bottles in celebration, with a sunset casting a warm glow over their gathering. Smiling faces suggest a joyful atmosphere as they embrace the spirit of travel and adventure, with distant cityscape views enhancing this outdoor moment.

Ready, set, travel!

A large beverage company needed a partner to step in and manage their consumer sweepstakes travel plus deliver a flawless consumer experience.

Impact

Because of this travel program, the client saw increased engagement and brand awareness.

Industry

Consumer goods and services

Problem space

Customer loyalty

Services

Individual incentive travel

Managing consumer sweepstakes

A large beverage company needed a partner to step in and manage their consumer sweepstakes travel plus deliver a flawless consumer experience.

Create an on-brand experience

Our Event Solutions team created and fulfilled unique on-brand experiences to support a variety of client consumer promotions. Each program was designed with the brand teams and field marketing. The program process was designed for success by allowing us to deliver flawless unique travel experiences that connect and engage consumers to the various brands. Travel programs were created for 2-500 winners.

Satisfaction and engagement

As a result of this program, we established a great relationship with the client as their agency of record. The program increased brand awareness and engaged customers with content. The client saw higher conversion rates on ad spend and delivered over 400 programs. In these programs, we helped move more than 5,000 winners with a 9.8 out of 10 participant satisfaction.

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Five colorful backpacks—yellow, orange, blue, and red—are lined up on the ground against a dark, blurred background, suggesting a school or urban setting.

    Article

    How merchandise inspires action and strengthens brands

    It’s important to take a strategic approach to merchandise and awards, ensuring that every award serves a purpose, reinforces action, tells a story, and creates lasting connections between the recipient and the brand. Incentives only work when they inspire action. Whether engaging employees, customers, or partners, the first question to ask is, “What’s in it […]

  • A yellow paper airplane follows a dotted upward path above a rising bar graph, symbolizing growth and progress on a dark blue and green background.

    Article

    Employee recognition’s impact on business results

    We want to know your big goals. Are you trying to launch a new product while phasing out an old one? Do you need to increase your market share or double your revenue over the next five years? Maybe you want to boost your Net Promoter Score by at least 20 points. Big goals are […]

  • A person wearing glasses and a denim shirt smiles while using a smartphone, standing indoors with a blurred orange and yellow background.

    Article

    Building customer loyalty in a click-and-swipe-world

    The customer loyalty landscape has undergone significant transformations due to the speed of technological advancements, data availability, and customer expectations. Is your loyalty program keeping pace? From fragmented to holistic Today, your customers have multiple ways to connect with your brand, including email, virtual meetings, texts, web- and app–based transactions, and social media platforms. This […]

Share this resource

Related research

View all thought leadership
A person wearing glasses and a denim shirt smiles while using a smartphone, standing indoors with a blurred orange and yellow background.

Article

Building customer loyalty in a click-and-swipe-world

The customer loyalty landscape has undergone significant transformations due to the speed of technological advancements, data availability, and customer expectations. Is your loyalty program keeping pace? From fragmented to holistic Today, your customers have multiple ways to connect with your brand, including email, virtual meetings, texts, web- and app–based transactions, and social media platforms. This […]

Hands typing on a laptop keyboard with digital icons, such as checkmarks and user profiles, floating above the screen, symbolizing technology, cybersecurity, or digital communication.

Article

How to integrate social proof into a customer loyalty program

This user-generated content, or social proof, carries significant weight in our decision-making process. In behavioural economics, social proof is the idea that people look to and are highly influenced by the actions or opinions of others. Simply put, consumers use this content to validate decisions. Social proof and customer loyalty programs Overall, social proof represents […]

Hands typing on a laptop keyboard with illustrated smiley faces and yellow star ratings overlayed, symbolizing online feedback, customer reviews, or channel loyalty programs. The left side features a gradient purple background.

Article

Tiered channel loyalty programs: Strategies and examples

In the world of channel partner incentives, the trend is to encourage specific behaviours and personalize rewards beyond just hitting performance targets for rebates. However, when it comes to building end-customer loyalty through a distribution channel, a well-designed tiering system remains one of the most effective and easy-to-understand structures. Let’s explore how we can leverage tiering to help […]