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Home Who We Serve Consumer Goods and Services
Shelves filled with various types of packaged bread rolls in a bakery section of a grocery store. The bread is neatly arranged in metal racks, and each package has a label. The floor is a light-colored tile.

From dock door to checkout

Tailored engagement solutions for consumer goods and services.

We partner with leading companies in the consumer goods industry by designing solutions that engage diverse audiences, including manufacturing, distribution, sales, and corporate employees.

Solutions that solve problems.

Our programs boost commitment, effort, and inspiration, tailored specifically for your industry. From manufacturing to distrubution, from food and beverage to cosmetics.

A man and a woman sit together at a desk, looking at a tablet. The woman is in the foreground, smiling slightly, while the man points at the tablet screen. A laptop is open on the desk beside them, and the background is softly blurred.

Sales incentives

Go beyond existing behaviours to motivate more of the new behaviours you want. Our expertise in sales incentives enables us to design the structure and rewards to best lift your numbers.

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Learning

Whether employees need to learn about a new product, safety, compliance, or setting up a product display, our engaging learning approaches motivate employees to become their best.

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Employee Value Proposition (EVP) Development, Activation, Branding

Attract, engage, and retain top talent in this competitive, high turnover industry with an EVP and employer brand that inspires brand love from your employees.

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Communications

Our segmented communications ensure your audiences are reached with relevant messages in the right medium to drive action.

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A cupcake with blue frosting and colorful sprinkles is topped with a lit sparkler. The cupcake sits on a surface scattered with more sprinkles. The background is filled with colorful bokeh and out-of-focus balloons.

Recognition

We design programs that motivate the very different audiences in this industry around common organizational goals.

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Our work speaks for itself

View All Case Studies
  • dairy queen

    Serving up sweet inspiration

    International Dairy Queen had an ambitious vision to modernize its brand, transform internal culture, and drive innovation during a headquarters relocation. By integrating thoughtful office design and a culture of recognition, the initiative inspired collaboration, performance, and a high-performance mindset. Explore the full story in our case study.
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  • Rows of plastic bottles with red caps, filled with a dark liquid likely to be soda, are lined up on a conveyor belt in a bottling facility, leading the way in efficiency and precision.

    LEADing the way

    A leading soft drink manufacturer turned their 60,000+ employees into brand ambassadors through a revamped lead-generation program. Employees earned points for submitting qualified leads, which could be redeemed for various rewards. The program’s success led to significant increases in participation and new customer outlets. Discover how this innovative approach transformed their sales strategy in the full case study.
    Learn More
  • A group of people raise bottles in celebration, with a sunset casting a warm glow over their gathering. Smiling faces suggest a joyful atmosphere as they embrace the spirit of travel and adventure, with distant cityscape views enhancing this outdoor moment.

    Ready, set, travel!

    A large beverage company needed a partner to step in and manage their consumer sweepstakes travel plus deliver a flawless consumer experience. Discover how this travel program increased brand awareness and engaged customers in our case study.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A person wearing glasses and a denim shirt smiles while using a smartphone, standing indoors with a blurred orange and yellow background.

    Article

    Building customer loyalty in a click-and-swipe-world

    The customer loyalty landscape has undergone significant transformations due to the speed of technological advancements, data availability, and customer expectations. Is your loyalty program keeping pace? From fragmented to holistic Today, your customers have multiple ways to connect with your brand, including email, virtual meetings, texts, web- and app–based transactions, and social media platforms. This […]

  • Two young adults sit at a wooden table, working together with a laptop, tablet, and notebook. They appear engaged and focused, with a green plant and wood-paneled wall in the background.

    Article

    How to drive sustainability through your recognition program

    Why are employers looking to drive sustainability? There’s a common belief that sustainability has simply become a buzzword in the last few years. In fact, this term has been out there for at least three decades, but the focus got lost, and actions were delayed. Sadly, as we realize the good health of our planet […]

  • Four people standing in a circle give each other a high-five, smiling and appearing happy. The photo is taken from above, showing their faces and raised hands as they celebrate together.

    Article

    How much should you spend on employee recognition?

    When implemented correctly, these programs create a recognition-rich culture which can improve a company’s ability to attract and retain talent. However, the key to achieving these benefits is ensuring that employees are actively participating and engaging in the program. An engaged employee is more likely to feel appreciated, perform at a higher level and stay […]