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Home Who We Serve Consumer Goods and Services
Shelves filled with various types of packaged bread rolls in a bakery section of a grocery store. The bread is neatly arranged in metal racks, and each package has a label. The floor is a light-colored tile.

From dock door to checkout

Tailored engagement solutions for consumer goods and services.

We partner with leading companies in the consumer goods industry by designing solutions that engage diverse audiences, including manufacturing, distribution, sales, and corporate employees.

Solutions that solve problems.

Our programs boost commitment, effort, and inspiration, tailored specifically for your industry. From manufacturing to distrubution, from food and beverage to cosmetics.

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Sales incentives

Go beyond existing behaviours to motivate more of the new behaviours you want. Our expertise in sales incentives enables us to design the structure and rewards to best lift your numbers.

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Learning

Whether employees need to learn about a new product, safety, compliance, or setting up a product display, our engaging learning approaches motivate employees to become their best.

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Employee Value Proposition (EVP) Development, Activation, Branding

Attract, engage, and retain top talent in this competitive, high turnover industry with an EVP and employer brand that inspires brand love from your employees.

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Communications

Our segmented communications ensure your audiences are reached with relevant messages in the right medium to drive action.

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Recognition

We design programs that motivate the very different audiences in this industry around common organizational goals.

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Our work speaks for itself

View All Case Studies
  • dairy queen

    Serving up sweet inspiration

    International Dairy Queen had an ambitious vision to modernize its brand, transform internal culture, and drive innovation during a headquarters relocation. By integrating thoughtful office design and a culture of recognition, the initiative inspired collaboration, performance, and a high-performance mindset. Explore the full story in our case study.
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  • Rows of plastic bottles with red caps, filled with a dark liquid likely to be soda, are lined up on a conveyor belt in a bottling facility, leading the way in efficiency and precision.

    LEADing the way

    A leading soft drink manufacturer turned their 60,000+ employees into brand ambassadors through a revamped lead-generation program. Employees earned points for submitting qualified leads, which could be redeemed for various rewards. The program’s success led to significant increases in participation and new customer outlets. Discover how this innovative approach transformed their sales strategy in the full case study.
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  • A group of people raise bottles in celebration, with a sunset casting a warm glow over their gathering. Smiling faces suggest a joyful atmosphere as they embrace the spirit of travel and adventure, with distant cityscape views enhancing this outdoor moment.

    Ready, set, travel!

    A large beverage company needed a partner to step in and manage their consumer sweepstakes travel plus deliver a flawless consumer experience. Discover how this travel program increased brand awareness and engaged customers in our case study.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Hands typing on a laptop keyboard with digital icons, such as checkmarks and user profiles, floating above the screen, symbolizing technology, cybersecurity, or digital communication.

    Article

    How to integrate social proof into a customer loyalty program

    This user-generated content, or social proof, carries significant weight in our decision-making process. In behavioural economics, social proof is the idea that people look to and are highly influenced by the actions or opinions of others. Simply put, consumers use this content to validate decisions. Social proof and customer loyalty programs Overall, social proof represents […]