Problems we solve.
We inspire your entire sales team to drive positive change, profitability, and sales growth by:
- Shortening the ramp-up time to awareness and understanding of key initiatives to drive incremental goal achievement across the entire sales force.
- Keying in on high-value behaviours that correlate to sales initiatives.
- Leveraging gamification to educate your sales force on key knowledge and skills to best position your value proposition to end-users.
- Optimizing your sales incentive and recognition investment.

Engage and inspire your employees
We help you attract, inspire, and retain a high-performing salesforce by:
- Recognizing key behaviour and achievements.
- Connecting employees to your culture and purpose.
- Improving your employee experience.
- Rewarding them for living the culture on a daily basis.
- Making employees feel valued for their contributions.

We assist you in fostering strong, enduring relationships, and boosting sales and profitability with distributors, resellers, and solution providers by:
- Analyzing and segmenting the performance of channel partners.
- Identifying initiatives to drive growth and profitability, thereby maximizing your channel marketing ROI.
- Securing mindshare among channel partners and keeping your business at the forefront.
- Promoting channel sales enablement and high-value activities.
- Elevating channel partners’ knowledge, skills, and ability to position your value proposition and sell your solutions effectively.
- Motivating, acknowledging, and rewarding channel sales growth across all segments and/or tiers of channel partners.

Our work speaks for itself
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Unlocking success in the economy beer market
A large beer manufacturer aimed to gain market share in the Economy beer segment by motivating Distributor Sales Representatives (DSRs) to set up retail displays. Using a rewards-based incentive platform, DSRs submitted display claims and earned points. The program led to a significant increase in claims, doubling the number of cases sold and achieving a 4:1 ROI. Discover the full story and results in our case study.Learn More -
A rise in employee engagement
A major cruise line aimed to boost employee engagement, retention, and sales performance. We implemented a gamification strategy, creating missions to drive performance and retention. Discover how this approach led to impressive engagement and revenue growth in our case study.Learn More -
The power of efficient employee onboarding
A telecommunications client aimed to streamline their onboarding process and improve engagement. Using the Bunchball Go mobile platform, they centralized resources, set clear goals, and fostered community engagement. This approach reduced the onboarding time from 90 days to 30 days. Discover how this solution transformed their onboarding experience in the full case study.Learn More -
Championing a head-to-head sales incentive
A large telecommunications client aimed to boost mobile line sales with a fun fourth-quarter incentive program. We designed a competitive head-to-head matchup across various channels, rewarding agents based on performance. Discover how this strategy led to significant improvements in sales and revenue in our case study.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
How to create frictionless channel incentive programs
Whether your channel incentive objective is stretching the top 20% of performers or driving incremental performance of the middle ground, the engagement of your target audience is the first challenge that any channel incentive designer must overcome. A common assumption is that this is simply achieved by curating the right reward selection. After all, the […]
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Article
A complete guide to channel incentive programs
As a tool in a vendor’s toolkit, channel incentive programs are pivotal tools in transforming channel relationships, influencing positive behaviour change and driving performance. The Incentive Research Foundation (IRF) found that non-cash channel incentive programs could increase total revenues by 32%, increase market share by 30%, and increase net operating income to 19% of revenue. Engaged, motivated channel […]
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Article
How to enhance sales with effective channel partner incentives
According to research by Frederick Reichheld of Bain & Company, a 5% increase in customer retention can lead to an increase in profits of between 25 and 95%. If your objective is genuine customer loyalty, read on for our recommendations on why recognizing the crucial steps toward a sale is the key to enhancing your bottom line. The […]