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A paintbrush rests on an open can of paint against a background with large blocks of red, orange, and yellow hues. The composition creates a vibrant and colorful visual contrast.

Building Supply

To build a better business, you need innovative marketing tools.

Foster loyalty with a strategic blend of customer insights, targeted marketing tools and compelling rewards.

The challenge:

Attract new customers, upsell and cross-sell to existing customers and create a fiercely loyal following for your brand.

The solution:

Reward them.

Join North America’s most recognizable building products brands in a program designed to uphold brand integrity while generating exponential selling power.

Contractor Rewards targets general contractors and sub-contractors in both residential and commercial construction. Enrollment is simple and contractors amass points with the purchase of participating products. These points can be redeemed for more than 350,000 items from an online awards catalogue.

As for you? You’ll benefit from preferred brand status as well as a wealth of customer data. We believe that successful brand managers know who buys their products and why they buy them. These insights facilitate highly targeted marketing campaigns to maximize return on your marketing dollars.

The bottom line: Discounts don’t win. Loyalty wins.

Measure twice. Take your cut.

450k

invoices processed quarterly

95.6%

invoice acceptance rate

1.6

days to process invoices, on average

Our work speaks for itself

View All Case Studies
  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
    Learn More
  • A smiling contractor, known for his loyalty, wears a yellow hard hat and a green jacket as he stands before shelves stocked with stacked PVC pipes in the warehouse.

    Increasing contractor loyalty for a plumbing manufacturer

    A plumbing manufacturer sought data on customers specifying, paying for, and installing their products. By joining the Contractor Rewards program, they targeted general contractors and sub-contractors, earning preferred brand status and gathering valuable customer data. Discover how this strategy led to increased sales and customer loyalty in our case study.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Five colorful backpacks—yellow, orange, blue, and red—are lined up on the ground against a dark, blurred background, suggesting a school or urban setting.

    Article

    How merchandise inspires action and strengthens brands

    It’s important to take a strategic approach to merchandise and awards, ensuring that every award serves a purpose, reinforces action, tells a story, and creates lasting connections between the recipient and the brand. Incentives only work when they inspire action. Whether engaging employees, customers, or partners, the first question to ask is, “What’s in it […]

  • A yellow paper airplane follows a dotted upward path above a rising bar graph, symbolizing growth and progress on a dark blue and green background.

    Article

    Employee recognition’s impact on business results

    We want to know your big goals. Are you trying to launch a new product while phasing out an old one? Do you need to increase your market share or double your revenue over the next five years? Maybe you want to boost your Net Promoter Score by at least 20 points. Big goals are […]

  • A person wearing glasses and a denim shirt smiles while using a smartphone, standing indoors with a blurred orange and yellow background.

    Article

    Building customer loyalty in a click-and-swipe-world

    The customer loyalty landscape has undergone significant transformations due to the speed of technological advancements, data availability, and customer expectations. Is your loyalty program keeping pace? From fragmented to holistic Today, your customers have multiple ways to connect with your brand, including email, virtual meetings, texts, web- and app–based transactions, and social media platforms. This […]