The challenge:
Attract new customers, upsell and cross-sell to existing customers and create a fiercely loyal following for your brand.
The solution:
Reward them.
Join North America’s most recognizable building products brands in a program designed to uphold brand integrity while generating exponential selling power.
Contractor Rewards targets general contractors and sub-contractors in both residential and commercial construction. Enrollment is simple and contractors amass points with the purchase of participating products. These points can be redeemed for more than 350,000 items from an online awards catalogue.
As for you? You’ll benefit from preferred brand status as well as a wealth of customer data. We believe that successful brand managers know who buys their products and why they buy them. These insights facilitate highly targeted marketing campaigns to maximize return on your marketing dollars.
The bottom line: Discounts don’t win. Loyalty wins.
Measure twice. Take your cut.
450k
invoices processed quarterly
95.6%
invoice acceptance rate
1.6
days to process invoices, on average
Our work speaks for itself
-
Winning over brand-loyal distributors
A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.Learn More -
Increasing contractor loyalty for a plumbing manufacturer
A plumbing manufacturer sought data on customers specifying, paying for, and installing their products. By joining the Contractor Rewards program, they targeted general contractors and sub-contractors, earning preferred brand status and gathering valuable customer data. Discover how this strategy led to increased sales and customer loyalty in our case study.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
-
Article
Building customer loyalty in a click-and-swipe-world
The customer loyalty landscape has undergone significant transformations due to the speed of technological advancements, data availability, and customer expectations. Is your loyalty program keeping pace? From fragmented to holistic Today, your customers have multiple ways to connect with your brand, including email, virtual meetings, texts, web- and app–based transactions, and social media platforms. This […]
-
Article
How to drive sustainability through your recognition program
Why are employers looking to drive sustainability? There’s a common belief that sustainability has simply become a buzzword in the last few years. In fact, this term has been out there for at least three decades, but the focus got lost, and actions were delayed. Sadly, as we realize the good health of our planet […]
-
Article
How much should you spend on employee recognition?
When implemented correctly, these programs create a recognition-rich culture which can improve a company’s ability to attract and retain talent. However, the key to achieving these benefits is ensuring that employees are actively participating and engaging in the program. An engaged employee is more likely to feel appreciated, perform at a higher level and stay […]