A new product is a big investment. Getting a return on that investment doesn’t end when the product is market ready. Give your product the debut it deserves with a strategic launch that will catch attention in a crowded market.Scroll Down
Before your product ever sees the light of day, you’ve put everything you have into it. You’ve painstakingly planned, tested and tweaked until it’s up to your standards. Don’t lower those standards when it comes to the launch.
We help make sure products hit the market with vigour instead of a whimper. That kind of momentum translates to increased attention and optimized sales potential.
Our expertise spans every industry and every market. We know how to customize the message to different audiences and make it resonate.
Why is the launch such a critical factor in success? Because studies show that anywhere from 50-65% of new products fail within their first year. And with hundreds of new products vying for attention daily, there’s a lot of noise out there. A well-planned product launch can be the difference between failure and the next item your target audience “can’t live without”.
BI WORLDWIDE Canada creates product launch events, training, sales incentives, experiential activations, social media, and PR campaigns to deliver product launches that are tailored to you and targeted towards your audience.
We're here to help you with:
Rallying all of your key audiences around a new product launch can sound overwhelming but you don’t have to navigate it alone. For over 25 years, we’ve been helping customers successfully launch products in nearly every industry:
Stratasys had originally planned to launch their newest 3D printer model at a large industry tradeshow, allowing channel partners and end-user consumers to experience the technology firsthand. When the tradeshow was cancelled, they needed to find a different approach – and fast.