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WEBINAR: Live 2.0 | The virtual reinvention of events

Making the leap from live to virtual events doesn’t have to be daunting. Yes, it involves realigning on strategy, a little imagination, and a lot of technical coordination. But the possibilities of what can be delivered virtually are almost endless.

Listen to this 45-minute webinar to explore three examples of live events that were reinvented as virtual experiences:

  • The 31st annual Dr. Martin Luther King Jr. breakfast, focused on philanthropy and community building
  • A pharmaceutical new product launch, using gamification to foster engagement
  • IBM’s Fast Start 2021 tradeshow, including a virtual welcome experience and over 60 expo booths

Though each event had a different purpose, execution and audience, they shared a common goal – to bring people together and drive meaningful results.

Our speakers:

Mary Tafuri

VP, Chief Sales Enablement Officer, IBM Global Sales

Global leader for the enablement and skills readiness of IBM Global Sales Go-to-Market all routes, an over $20B business. Responsible for modernizing learning and skills activation, from strategy to execution, implementing digitalization of the entire sales enablement life cycle, including cognitive solutions for a personalized learning management system and gamification to drive engagement and secure the best content via crowdsourcing; infusing data analytics to track and correlate skills with sellers' productivity. Previous to this role, Mary led a global team of experienced highly technical client-facing architects and developers, responsible for defining and driving implementations of innovative industry use cases to deliver digital transformation. She has also led strategy and transformation as part of the Developers Ecosystem Group at IBM, empowering developers across the globe with the best technology and skills to make their jobs quicker and easier. And she had leadership responsibility for the 43 IBM Innovation Centers worldwide. She has extensive experience in the areas of customer and product support, strategy planning, and business initiatives, which included leading a $25M P&L line of business. Mary joined IBM Italy in 1996. She relocated to the US to join IBM Tivoli in 2007. Mary currently resides in North Raleigh with her husband and two children.


Olivia Davis

Senior Designer, IBM

Olivia is a Senior User Experience Designer leading the design and gamification strategy for IBM Global Sales Enablement. She leads IBM's worldwide engagement platform, GAME ON, which promotes peer-to-peer collaboration, crowdsourcing, levelling up skills and recognition of IBM's sales force. The platform has rewarded over 2,700 sellers more than $350K in prizes over the last 2 years. Olivia also leads the design and branding of worldwide, F2F and virtual, sales conferences ranging from 2.5K - 16K attendees. Olivia joined IBM in 2015 at their NYC office and recently relocated to Raleigh, North Carolina. In her spare time, she leads a middle and high school Girls Who Code club and runs events that aim at educating young women about the opportunities in STEM.

David Ledsinger

Creative Director, BI WORLDWIDE

A believer that three heads are better than one, David leads creative teams to achieve innovation in both live and virtual events. His clients include a vast array of Fortune 500 audiences within the life sciences, finance, retail, medical and technology sectors.​​He joined BI WORLDWIDE four years ago having served as the Creative Director and Head of Marketing for the national nonprofit the Kids In Need Foundation. During that time, he oversaw a complete brand refresh returning a three-fold lift to all their metrics, social reach, and online engagement. Prior to that, David served for over eight years as a senior creative lead at Target Corporation. His work included strategic brand refreshes, creative innovation in multi-channel marketing, and immersive event marketing. ​​David believes in collaboration from the start, exceeding expectations, and that really good ice cream has magic powers.​


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Virtually reinvent your next event today.

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