Your uncontrolled distribution channel has a lot of places to focus their attention. Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. The problem occurs when retailers are overwhelmed with promotions from multiple brands. What gets noticed is what’s best for the principal while your message is lost on the very people you wanted to reach – the ones in front of your customers.
Here are five best practices that use behavioural economics principles to design the most effective channel sales reward and recognition programs.
By deploying these five tactics you’ll cut through the clutter and capture the attention of your distribution channel — the people closest to your customers — and most importantly, achieve results.