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Employee recognition programs shape corporate culture

Written by: Barry Danielson
(View Author Bio)

Employees want to feel appreciated, and an employee recognition program plays a key role in improving the employee experience.

Results from BI WORLDWIDE’s 2023 New Rules of Engagement® study indicate that employees whose employer had a formal recognition program were 3.2x more likely to say they have a great company culture. Similarly, employees who received recognition with a quarterly award indicate that they are more engaged, inspired, and satisfied with their compensation. They also feel more included and are more likely to recommend their employer.

While employee recognition programs impact how employees feel about their job and their employer, does recognition influence the behaviours that are recognized? Recognition programs are usually designed to reward behaviours a company wants replicated in its corporate culture – inclusiveness, innovation, teamwork, collaboration, etc. While these can be seen by others, they can be difficult to express as a specific individual objective. By recognizing these behaviours in employees, does a recognition program increase their frequency? Essentially, can an employee recognition program help shape company culture? And ultimately, does rewarding behaviours increase the frequency of those behaviours?

To examine this question BI WORLDWIDE Canada reviewed 10 random employee recognition programs. The programs were from companies of various sizes and industries and differed in the specific behaviours rewarded. If the program increased behaviour frequency, we would expect that, at the individual level, employees would get recognized more often from one year to the next as they were being recognized for these behaviours.

We performed our analysis in two ways:

1. Looking at the first two years of employment

2. Looking at two years (2021-2022) across all employees regardless of tenure

Both analyses showed that recognitions increased – 25% over the first two years of employment and 16% across all employees.

This reinforces the premise that employee recognition programs give employers a powerful tool to shape their culture.


Recognition programs often reinforce behaviours such as “Teamwork,” “Extra Effort,” “Creative Thinking” and “Inclusivity.” These are characteristics of a positive culture and, while easily identified by managers and other employees, can be challenging to articulate into a formal objective. By calling them out and including them in a formal recognition program, companies can help build the corporate culture they desire.


Learn more about our employee recognition program.

Barry Danielson

Barry Danielson

Vice President, Decision Sciences

Barry Danielson is a 25-year veteran social researcher, analyst and consultant. He is an expert in determining how an organization’s performance metrics relate to its strategic plans. Danielson routinely oversees the design, execution, reporting and ongoing consulting for large-scale client engagements, resulting in significant business improvement.

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