Learn. Earn. Win.
A global technology company wanted to create a loyalty program and mobile platform for channel partners to engage in training, collaboration, and competition.
Results
In less than 90 days, user base grew by over 350 members per day, and the current base has grown to nearly 7,000 members.
Industry
Technology
Problem space
Channel engagement
Services
Gamification
Learning
Rewards marketplace
Technology
Bunchball
Bunchball Go
Learn
The client wanted to maintain, gain, and win back channel partners by providing learning and a way to improve knowledge retention. The goal was to influence partner behaviour and ultimately boost growth and sales.
Earn
The client worked with Bunchball® and the learning solutions group to create a dynamic and vivid partner portal to engage users in the learning, the story, and the products to increase visibility and ultimately sales. They also used the Bunchball Go platform to quickly deploy a companion app to their loyalty programs so partners could participate anywhere on any device. Earning award points through Merchandise Marketplace serves as a powerful motivator for a diverse channel partner base.
Win
In less than 90 days, the program has increased membership by over 350 per day. Membership has grown to nearly 7,000 members, and these users engage in a non-mandatory learning program environment and are averaging 11 courses per user. Channel partners in 82 countries around the world are consuming valuable learning and sales content all while earning award points to reinforce their efforts.
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