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Home Case Studies Driving awareness with branded merchandise
A row of colorful t-shirts hangs on wooden hangers. In front, a beige baseball cap and a yellow mug are placed against the shirts. The t-shirts include red, blue, orange, and white colors.

Drive awareness with branded merchandise

An automotive original equipment manufacturer (OEM) came to us to help drive an overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.

Impact

Because of an increased awareness of branded merchandise, the client saw an increase in sales and email open rates.

Industry

Automotive

Problem space

Customer loyalty

Services

Branded merchandise

Drive awareness

An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.

Show your merch

We partnered with them and provided an ongoing series of marketing efforts, including:

  • Quarterly catalogue mailers
  • Black Friday discounts
  • Monthly promotional banners touting new and seasonal award choices
  • Monthly digital newsletters
  • Pop-up events
  • Buy one, get one (BOGO) promotions
  • Exemplary customer service

Rev up results

The results were exceptional:

  • By changing from yearly to quarterly catalogues, the OEM increased sales by 30% year over year.
  • Their Black Friday sales brought the biggest sales month each year, giving them the opportunity to sell their obsolete merchandise.
  • Their monthly email promotions are being read, with an open rate of over 50%.
  • The “free gift with purchase” promotion increased their consumer sales by 20%.

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