Results
International Dairy Queen transformed their headquarters into a visually striking area, infusing inspiration and motivation into the team’s everyday experience.
Industry
Consumer goods and services
Problem space
Employee engagement
Services
The new rules of engagement
Recognition
Rewards marketplace
TECHNOLOGY
DayMaker
Modernize the brand, transform the culture
International Dairy Queen (IDQ) had an ambitious vision: Modernize the brand. Transform the internal culture. Increase collaboration and performance. Drive innovation. And navigate all this while moving into a new headquarters.
We had an appetite for challenge. The plan: infuse this transformation not only into the minds and hearts of the IDQ team, but also into the environmental space within the new headquarters.
Thoughtful design
The first solution was an office environment that addressed both utility (supporting the functional ways in which work gets done) and desire (driving performance and engagement in a way that promotes the ideal culture).
We hit on both principles with a design campaign aimed at rewiring how employees work and inspiring a high-performance mindshift. Through branded aesthetics, inspiring creative and strategic motivational messaging, each element of the space – from conference rooms to walls and hallways – reflected the new, invigorated culture.
Next up, creating a culture of recognition, celebrating, and rewarding high performance. We developed WOW, a rewards program aimed at driving behaviours around the IDQ values. The energetic and compelling creative brought the values to life, while a strategic launch aligned and activated both managers and employees.
A rewards program that energizes
The result: an exciting cultural shift that’s visually striking but goes far beyond aesthetics to infuse inspiration and motivation into the team’s everyday experience. Now that’s pretty sweet.





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