Article
This user-generated content, or social proof, carries significant weight in our decision-making process. In behavioural economics, social proof is the idea that people look to and are highly influenced by the actions or opinions of others. Simply put, consumers use this content to validate decisions. Social proof and customer loyalty programs Overall, social proof represents […]
Article
In the world of channel partner incentives, the trend is to encourage specific behaviours and personalize rewards beyond just hitting performance targets for rebates. However, when it comes to building end-customer loyalty through a distribution channel, a well-designed tiering system remains one of the most effective and easy-to-understand structures. Let’s explore how we can leverage tiering to help […]
Article
According to research by Frederick Reichheld of Bain & Company, a 5% increase in customer retention can lead to an increase in profits of between 25 and 95%. If your objective is genuine customer loyalty, read on for our recommendations on why recognizing the crucial steps toward a sale is the key to enhancing your bottom line. The […]
Article
Personalization goes beyond just using the customer’s name. Recognizing a customer for achieving a milestone or engaging in a critical touchpoint should be specifically acknowledged. Start by gathering meaningful customer data. What kind of information are you collecting about your customers beyond their name and contact details? Are you recognizing first-time buyers, repeat customers, or […]
Case Study
A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
Article
If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing. Here are five key ideas to help achieve the success you’re looking for. 1. Have you clearly defined the mission and goals of your loyalty program? And do you have […]
Webinar
The objective of a virtual event is the same as a live meeting – to make sure your audience understands what you want them to leave knowing, feeling, and doing. In this webinar, Shelly Kulesza, VP of Marketing Strategy-Corporates at Thomson Reuters, and John Penzien, Creative Director at BI WORLDWIDE, will share how Thomson Reuters […]
Webinar
Despite the many changes that have impacted corporate events, one thing remains the same – the need to share your message and create a meaningful connection with your audience. In this webinar, Dawn Martin, Vice President of Meetings & Shows at BI WORLDWIDE, will share: Guest speaker: You’ll also hear from Amy Teal, Marketing Events […]
Webinar
Specifically, they wanted to take a new look at how customers receive training and achieve certification on high-end analyzer systems. Historically, all training took place in person, but Roche recognized a need for flexibility and variety. Midway through the pilot program, in-person sessions were shut down and their good idea became a requirement. The pilot […]
Webinar
How do you cut through the clutter in a constantly changing marketplace? It’s getting more and more difficult to break through and capture your audience’s attention, so it’s imperative to stay on top of new trends to create memorable and meaningful experiences, whether it’s for your employees, sales teams, channel or customers. Watch this webinar […]