Case Study
A client aimed to boost growth and sales by enhancing channel partner engagement through learning. They created a dynamic partner portal and companion app, motivating partners with award points. Discover how this strategy influenced partner behaviour and drove success in our case study.
Case Study
A major beverage manufacturer aimed to drive targeted void closures and deliver incremental revenue for a specific brand. We developed a multi-channel campaign to build awareness and motivate purchase behaviours. Discover how this strategy exceeded expectations in our case study.
Article
Establishing loyalty among channel partners is critical to driving sustainable growth and achieving successful sales goals for many businesses. Channel loyalty programs serve as powerful tools to incentivize and reward partners for purchasing your products and engaging with your brand. However, the effectiveness of these programs relies on the clarity and framework of their rules. […]
Article
It can be difficult to control the customer experience your channel partners are delivering on behalf of your brand. Here are four ways to make sure it’s a positive one. As your customers interact with your channel partners, repeating the same experience over and over again can keep them coming back – but only if […]
Article
As a consumer, all these different companies are vying for your attention and, ultimately, your business. We are often bombarded with messages that fill our email accounts, our social media interactions, our phones and our mailboxes. The average consumer sees or hears between 4,000 to 10,000 messages per day! But how many of these companies have truly […]
Case Study
A telecommunications client sought to boost employee understanding and confidence in their products through a gamified learning platform. We designed a program that significantly increased engagement and product knowledge, driving sales growth. Discover how this strategy led to impressive results in our case study.
Article
Beyond the inherent engagement that gamification and performance-based recognition bring to your organization’s programs, one major advantage of using gamification is the incredible amount of data that can be generated naturally within the program. User behaviours, such as how they engage with your program, what they are learning, their achievements, their preferred methods of communication […]
Article
In the channel, strong relationships between a company’s sales team and their distributors, dealers, or resellers are critical. They often work hand in hand selling products and services to the end user or customer. This side of the equation, often referred to as the push side, represents a lot of what sales are responsible for–cold-calling […]
Article
Employees want to learn, gaining the tools they need for their current job and future growth. The more opportunity they have to develop their skills, the more likely they are to feel they belong at their organization. BI WORLDWIDE’s New Rules of Engagement® Study found that 9 in 10 employees who state their job allows them to […]
Article
Why experiential rewards? The research behind it. Experiences are powerful motivators. Research repeatedly shows that experiential rewards inspire stronger engagement and lasting impact – for both the person earning the reward and everyone else who watches it happen. According to a study by Expedia and the Centre for Generational Kinetics, 74 percent of people prioritize experiences over products […]