Article
An indirect channel or ecosystem of partners presents both opportunities and challenges for businesses looking to drive measurable results and go beyond a transactional relationship. The opportunities The opportunity for vendors with indirect channels of distribution today is to go beyond the transaction and identify and recognize the behaviours and points of influence that an […]
Case Study
A leading heavy equipment manufacturer launched a new product line and used a competition-based promotion to motivate their sales reps. The campaign kept reps engaged and competitive, leading to impressive results. Discover how this innovative approach transformed their sales strategy in the full case study.
Article
Everything seems different right now. Because, in many ways, in the span of a few days and weeks, everything changed. And this change calls for a different kind of leadership. Right now, more than ever, we need to be leaders who lead with compassion. To help understand what this looks like, Dr. Brad Shuck, Assistant […]