Article
Did you know… Dealership sales and service teams who exclusively wear purple shirts, realize an average 15% increase in both new vehicle sales and dollars per repair order? While not always optimized or unified, automotive OEMs are replete with dealer data. Sales, operational efficiency, lead close, staffing, retention, certification — you name it. If it’s quantifiable, chances are OEMs […]
Article
We are all familiar with the term parts and service. For most Original Equipment Manufacturers (OEMs), parts and service represent an important, high-margin revenue stream after the sale. However, many OEMs tend to focus on metrics like inventory carrying costs, increasing service revenue and a whole host of supply chain-related Key Performance Indicators (KPIs). While the […]
Case Study
A luxury automotive manufacturer faced declining sedan sales as customers shifted towards SUVs and trucks. Partnering with us, they launched a program offering luxury vacations instead of cash incentives to sales managers. This approach boosted engagement and competition, leading to impressive sales results. Discover how this innovative strategy transformed their sales in the full case study.
Article
For decades, attracting and retaining top service technicians and mechanics have been a problem facing all automotive dealerships, regardless of brand. The problem is only getting worse. According to a 2020 survey of 17,500 automotive service technicians across 17 brands in the U.S. and Canadai: Standard practice has been to recruit technicians from neighbouring dealerships […]