Thought Leadership
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Article
Customer loyalty equitable value exchange
The current customer loyalty environment is challenging but ripe with opportunity. On one hand, many poorly designed programs are not delivering desired results and are driving loyalty fatigue, focused on enrollment versus engagement, transactions versus relationships and mercenary loyalty versus true loyalty. On the other hand, truly loyal customers are increasingly a key driver of profitability, and successful loyalty marketing […]
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Article
Belonging in the workplace
According to TELUS Health (formerly LifeWorks), 35% of employees feel isolated at work, resulting in a lack of commitment and engagement. In short, companies are blowing it. North American companies spend nearly $8 billion each year on diversity and inclusion (D&I) training which misses the mark because they neglect employees’ need to feel included. Currently, while remote […]
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Article
Drive financial results with recognition
Employee recognition programs are seen as an important tool to drive employee engagement, increase retention, and improve productivity. Approximately 80% of Fortune 500 companies have strong recognition programs that are designed to align cultural values, behaviours, accomplishments, and results across the entire organization. However, the emerging trend is to directly leverage the recognition program as […]
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Article
Celebrating moments that matter
It’s traditional to celebrate service anniversaries. In the past, companies formally congratulated employees on their 5-year milestone and then celebrated key work anniversaries after that —10 years, 20 years and so on. With employees making more frequent job changes, first- and third-year celebrations have become more common, and in some industries, even first and sixth-month anniversaries […]
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Article
Linking recognition to results
Employee recognition and engagement strategies are critical organizational tools that generate and reinforce positive behaviours, leading to measurable accomplishments and financial results. It is important to leverage your recognition strategy in a way that reinforces behaviours important to your work culture, plus infuses results-based recognition that drives company performance. Creating a recognition ecosystem that supports […]
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Article
Engage your channel partners
Your uncontrolled distribution channel has a lot of places to focus their attention. Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. The problem occurs when retailers are overwhelmed with promotions from multiple brands. What gets noticed is what’s best for the principal, while your […]
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Article
Gamification in sales incentives
Even the most talented sales teams need great coaching to maintain focus on the goal, refine sales techniques, and motivate ideal behaviours in order to drive the very best results. One way to provide real-time coaching, consistent feedback, and fun in your sales incentive programs is to add gamification. Gamification applies game mechanics to non-game […]
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Article
Future of work 5 trends shaping 2025 and beyond
This year isn’t just about meeting the future; it’s about shaping it. At the heart of this shift are five key trends that will define how we work, lead and thrive in the years to come. From holistic employee experiences to the integration of artificial intelligence, these trends offer a blueprint for creating workplaces that […]
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Article
Inclusive leadership
Many managers realize they may have this gap in knowledge. 23% of those who said they wanted to be more equitable and inclusive shared they have not had training on how to do so. One in four of those managers say they don’t know what inclusive behaviours even look like. Promoting inclusive behaviours can have a substantial impact […]