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View looking up at the interior of a modern, curving building with a circular opening. The sky is visible with a mix of light blue and a purple shade. The structure features reflective windows and a futuristic design.

Delivering measurable impact.

Our experts, partners, and clients collaborate to deliver thought leadership and research to help companies grow.

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Case Studies

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  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
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  • A person, tapping into success, holds a glass bottle filled with a light golden beverage, possibly beer, in a store. The hand deftly adjusts the bottle cap as shelves brimming with various products frame the scene in the background.

    Unlocking success in the economy beer market

    A large beer manufacturer aimed to gain market share in the Economy beer segment by motivating Distributor Sales Representatives (DSRs) to set up retail displays. Using a rewards-based incentive platform, DSRs submitted display claims and earned points. The program led to a significant increase in claims, doubling the number of cases sold and achieving a 4:1 ROI. Discover the full story and results in our case study.
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Blog posts

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

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  • Hands typing on a laptop keyboard with digital icons, such as checkmarks and user profiles, floating above the screen, symbolizing technology, cybersecurity, or digital communication.

    Article

    How to integrate social proof into a customer loyalty program

    This user-generated content, or social proof, carries significant weight in our decision-making process. In behavioural economics, social proof is the idea that people look to and are highly influenced by the actions or opinions of others. Simply put, consumers use this content to validate decisions. Social proof and customer loyalty programs Overall, social proof represents […]

Webinars

Top scholars and client experts share simple, practical ideas that inspire and drive results.

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  • Promotional image for a webinar titled The Rise of Gamification: Enhancing Performance and Business Results. Features a cruise ship and headshots of four speakers: Sally-Anne Beasley, Ryan Ashley, Derrek Helmin, and Leah Wash, with their titles.

    Webinar

    The rise of gamification

    Keeping call centre employees focused on key business metrics and critical customer solutions can be challenging. Employees may often lack sales confidence or visibility into company goals, while others struggle to stay motivated to hit their metrics. Norwegian Cruise Line identified these common challenges in employee engagement, teamwork, and sustaining long-term focus within their call […]

  • Webinar advertisement featuring a plant pruned into a rising arrow, symbolizing growth. Text reads, Motivating salespeople to achieve growth: What really works? Discover insights on tailoring incentives to salespeople with Mike Ahearne, PhD, from the University of Houston.

    Webinar

    Motivating salespeople to achieve growth

    Myth: All salespeople respond equally to all incentives. In fact, sources of motivation are nuanced, dynamic and vary from one salesperson to the next. Overlooking these differences not only leads to poor team performance, but also leaves companies especially vulnerable during periods of disruptive change. Increasing demand, unpredictable supply, the challenge of quarantines and virtual […]

Insights Lab

BIW’s Insights Lab shares original research to help you understand what drives engagement and delivers results.

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  • Two cafe workers in aprons stand behind a counter. Text on the image reads: 80% of deskless employees have an electronic connection to their employers, but only 37% report receiving training on it.

    Insights Lab

    6 ways to engage deskless workers

    When I think back to my job at one of the busiest malls in the United States, I often remember how exhausted I was. Although I was working no more than 20 hours a week, I felt as if I had been consistently clocking overtime. In my current position—double the hours—I feel energized and excited […]

  • A hand places a wooden block with a star above four wooden figures. Text reads, Employees who work at a company with a formal recognition program are 3.2x more likely to say they have a great company culture which in turn improves the employee experience.

    Insights Lab

    Employee recognition programs shape corporate culture

    Results from BI WORLDWIDE’s 2023 New Rules of Engagement® study indicate that employees whose employer had a formal recognition program were 3.2x more likely to say they have a great company culture. Similarly, employees who received recognition with a quarterly award indicate that they are more engaged, inspired, and satisfied with their compensation. They also feel more included and are more […]

  • A notepad with New Employee Onboarding written on it is placed on a yellow and red background. Nearby are a pair of glasses. Text reads, Organizations with a strong onboarding process retain new hires at an 82% higher rate.

    Insights Lab

    On board with onboarding

    Research suggests organizations with a strong onboarding process retain new hires at an 82% higher rate. How did you feel on the first day at your first job? Employees rarely remember what they learned on their first day – but they do remember how they felt. New hires who receive meaningful recognition are 4.6x more likely to feel […]

Awards and Accolades

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Emmy Awards

Our Meetings and Shows team has received two Emmy Awards: one for a product launch video we created for a large pharmaceutical client and the other for a film about AIDS Awareness in North America.

EcoVadis Corporate Sustainability

Corporate Sustainability and Responsibility firm EcoVadis recognizes BIW as a Silver-rated corporate citizen, placing us in the top 25% of all companies evaluated.

Top Workplaces

In the last decade, we’ve been named a Top Workplace every year we’ve applied. Inspired employees lead to inspired customers, and we believe in practicing what we preach.

LTEN Excellence Awards

Our Learning & Training team has been awarded an LTEN Excellence Award for Industry Partnership, recognizing innovative and inspiring work done by life sciences training practitioners and providers.

MUSE Creative Awards

Our Meetings & Shows team has been awarded Gold and Platinum MUSE Creative Awards for work with companies like Delta, Kawasaki and COUNTRY Financial.

Hermes Creative Awards

Our Communications Team has been awarded 4 Hermes Creative Awards. 3 for work in Public Relations/Communications, Strategic Programs and 1 in Print Media, Integrated Marketing. 

Hermes Creative Awards recognizes outstanding work of marketing and communication professionals.