Manufacturing: Virtual Product Launch Case Study
As a manufacturer of 3D printers, Stratasys is no stranger to innovation. When it came time to launch their most anticipated model yet, they found themselves in need of an event partner who was just as innovative.
Stratasys had originally planned to launch their newest 3D printer model at a large industry tradeshow, allowing channel partners and end-user consumers to experience the technology firsthand. When the tradeshow was cancelled, they needed to find a different approach – and fast. The biggest challenge? Not compromising on their ability to showcase its ground-breaking capabilities or generating excitement among their customer base.
In just four short weeks, the BI WORLDWIDE Events team collaborated with internal creative and other external agencies to go from initial concept to a fully-produced virtual event, which included:
- Strategic direction
- Scripting assistance
- Video animations
- Green screen production for virtual environments
- Live video shoot
- Video interviews
- Editing
In their first-ever virtual launch, Stratasys was able to engage almost 4,000 audience members with a 22-minute long broadcast.
Elements of a virtual product launch production
Stratasys Virtual Product Launch Event
How we can help with corporate events.
Virtual Events Platform
Strengthen teams, inspire your audience, and create a lasting impact with a virtual event. To create an engaging virtual experience, you need to do more than simply put your content into an app or website. That’s where we come in.
Hybrid Events and Meetings
The virtual experience needs to be as robust and engaging as the in-person event, and that doesn't only apply to your audience at home. We can take the live audience experience to the next level by incorporating digital and augmented reality elements into how they interact with the event.
Event Production
We partner with you every step of the way on creative and event production, from initial event strategy discussions through execution. That means no hassles for you. We make sure your messages are heard, understood, and acted upon.
Corporate Event Planning
Our corporate event planning teams create engaging, memorable meetings and events that go off without a hitch and deliver on your objectives. We tackle everything from big-picture strategy to meticulous execution. Our unparalleled global network of supplier partners mean we’re always local.
The best way to get started is to get in touch.
