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Manufacturing: Virtual Product Launch Case Study

As a manufacturer of 3D printers, Stratasys is no stranger to innovation. When it came time to launch their most anticipated model yet, they found themselves in need of an event partner who was just as innovative.

Stratasys had originally planned to launch their newest 3D printer model at a large industry tradeshow, allowing channel partners and end-user consumers to experience the technology firsthand. When the tradeshow was cancelled, they needed to find a different approach – and fast. The biggest challenge? Not compromising on their ability to showcase its ground-breaking capabilities or generating excitement among their customer base.

In just four short weeks, the BI WORLDWIDE Events team collaborated with internal creative and other external agencies to go from initial concept to a fully-produced virtual event, which included:

  • Strategic direction
  • Scripting assistance
  • Video animations
  • Green screen production for virtual environments
  • Live video shoot
  • Video interviews
  • Editing

In their first-ever virtual launch, Stratasys was able to engage almost 4,000 audience members with a 22-minute long broadcast.

Elements of a virtual product launch production

Watch the fully-produced, live broadcast

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The virtual experience needs to be as robust and engaging as the in-person event, and that doesn't only apply to your audience at home. We can take the live audience experience to the next level by incorporating digital and augmented reality elements into how they interact with the event.

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