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Building Supply

To build a better business, you need innovative marketing tools.

Foster loyalty with a strategic blend of customer insights, targeted marketing tools and compelling rewards.

The challenge:

Attract new customers, upsell and cross-sell to existing customers and create a fiercely loyal following for your brand.

The solution:

Reward them.

Join North America’s most recognizable building products brands in a program designed to uphold brand integrity while generating exponential selling power.

Contractor Rewards targets general contractors and sub-contractors in both residential and commercial construction. Enrollment is simple and contractors amass points with the purchase of participating products. These points can be redeemed for more than 350,000 items from an online awards catalogue.

As for you? You’ll benefit from preferred brand status as well as a wealth of customer data. We believe that successful brand managers know who buys their products and why they buy them. These insights facilitate highly targeted marketing campaigns to maximize return on your marketing dollars.

The bottom line: Discounts don’t win. Loyalty wins.

Measure twice. Take your cut.

450k

invoices processed quarterly

95.6%

invoice acceptance rate

1.6

days to process invoices, on average

Our work speaks for itself

View All Case Studies
  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
    Learn More
  • A smiling contractor, known for his loyalty, wears a yellow hard hat and a green jacket as he stands before shelves stocked with stacked PVC pipes in the warehouse.

    Increasing contractor loyalty for a plumbing manufacturer

    A plumbing manufacturer sought data on customers specifying, paying for, and installing their products. By joining the Contractor Rewards program, they targeted general contractors and sub-contractors, earning preferred brand status and gathering valuable customer data. Discover how this strategy led to increased sales and customer loyalty in our case study.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A woman and a man look at a laptop together next to text that reads: Dont ask what people want. Design something worth working toward.

    Article

    The problem with money

    If you’re driving to a business outcome, the question to consider could be, Think about the last time you were inspired. What did it feel like? Where were you? Can you remember any details? Inspiration creates a sense of urgency and excitement. It’s a hopeful state of possibility about the future. It’s emotional. Inspiration is […]

  • Five colorful backpacks—yellow, orange, blue, and red—are lined up on the ground against a dark, blurred background, suggesting a school or urban setting.

    Article

    How merchandise inspires action and strengthens brands

    It’s important to take a strategic approach to merchandise and awards, ensuring that every award serves a purpose, reinforces action, tells a story, and creates lasting connections between the recipient and the brand. Incentives only work when they inspire action. Whether engaging employees, customers, or partners, the first question to ask is, “What’s in it […]