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View looking up at the interior of a modern, curving building with a circular opening. The sky is visible with a mix of light blue and a purple shade. The structure features reflective windows and a futuristic design.

Delivering measurable impact.

Our experts, partners, and clients collaborate to deliver thought leadership and research to help companies grow.

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Case Studies

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  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
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  • A person, tapping into success, holds a glass bottle filled with a light golden beverage, possibly beer, in a store. The hand deftly adjusts the bottle cap as shelves brimming with various products frame the scene in the background.

    Unlocking success in the economy beer market

    A large beer manufacturer aimed to gain market share in the Economy beer segment by motivating Distributor Sales Representatives (DSRs) to set up retail displays. Using a rewards-based incentive platform, DSRs submitted display claims and earned points. The program led to a significant increase in claims, doubling the number of cases sold and achieving a 4:1 ROI. Discover the full story and results in our case study.
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Blog posts

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

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  • Five colorful backpacks—yellow, orange, blue, and red—are lined up on the ground against a dark, blurred background, suggesting a school or urban setting.

    Article

    How merchandise inspires action and strengthens brands

    It’s important to take a strategic approach to merchandise and awards, ensuring that every award serves a purpose, reinforces action, tells a story, and creates lasting connections between the recipient and the brand. Incentives only work when they inspire action. Whether engaging employees, customers, or partners, the first question to ask is, “What’s in it […]

  • A yellow paper airplane follows a dotted upward path above a rising bar graph, symbolizing growth and progress on a dark blue and green background.

    Article

    Employee recognition’s impact on business results

    We want to know your big goals. Are you trying to launch a new product while phasing out an old one? Do you need to increase your market share or double your revenue over the next five years? Maybe you want to boost your Net Promoter Score by at least 20 points. Big goals are […]

  • A person wearing glasses and a denim shirt smiles while using a smartphone, standing indoors with a blurred orange and yellow background.

    Article

    Building customer loyalty in a click-and-swipe-world

    The customer loyalty landscape has undergone significant transformations due to the speed of technological advancements, data availability, and customer expectations. Is your loyalty program keeping pace? From fragmented to holistic Today, your customers have multiple ways to connect with your brand, including email, virtual meetings, texts, web- and app–based transactions, and social media platforms. This […]

Webinars

Top scholars and client experts share simple, practical ideas that inspire and drive results.

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  • Promotional image for a webinar titled The Rise of Gamification: Enhancing Performance and Business Results. Features a cruise ship and headshots of four speakers: Sally-Anne Beasley, Ryan Ashley, Derrek Helmin, and Leah Wash, with their titles.

    Webinar

    The rise of gamification

    Keeping call centre employees focused on key business metrics and critical customer solutions can be challenging. Employees may often lack sales confidence or visibility into company goals, while others struggle to stay motivated to hit their metrics. Norwegian Cruise Line identified these common challenges in employee engagement, teamwork, and sustaining long-term focus within their call […]

  • Webinar advertisement featuring a plant pruned into a rising arrow, symbolizing growth. Text reads, Motivating salespeople to achieve growth: What really works? Discover insights on tailoring incentives to salespeople with Mike Ahearne, PhD, from the University of Houston.

    Webinar

    Motivating salespeople to achieve growth

    Myth: All salespeople respond equally to all incentives. In fact, sources of motivation are nuanced, dynamic and vary from one salesperson to the next. Overlooking these differences not only leads to poor team performance, but also leaves companies especially vulnerable during periods of disruptive change. Increasing demand, unpredictable supply, the challenge of quarantines and virtual […]

Insights Lab

BIW’s Insights Lab shares original research to help you understand what drives engagement and delivers results.

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  • Two cafe workers in aprons stand behind a counter. Text on the image reads: 80% of deskless employees have an electronic connection to their employers, but only 37% report receiving training on it.

    Insights Lab

    6 ways to engage deskless workers

    When I think back to my job at one of the busiest malls in the United States, I often remember how exhausted I was. Although I was working no more than 20 hours a week, I felt as if I had been consistently clocking overtime. In my current position—double the hours—I feel energized and excited […]

  • A hand places a wooden block with a star above four wooden figures. Text reads, Employees who work at a company with a formal recognition program are 3.2x more likely to say they have a great company culture which in turn improves the employee experience.

    Insights Lab

    Employee recognition programs shape corporate culture

    Results from BI WORLDWIDE’s 2023 New Rules of Engagement® study indicate that employees whose employer had a formal recognition program were 3.2x more likely to say they have a great company culture. Similarly, employees who received recognition with a quarterly award indicate that they are more engaged, inspired, and satisfied with their compensation. They also feel more included and are more […]

  • A notepad with New Employee Onboarding written on it is placed on a yellow and red background. Nearby are a pair of glasses. Text reads, Organizations with a strong onboarding process retain new hires at an 82% higher rate.

    Insights Lab

    On board with onboarding

    Research suggests organizations with a strong onboarding process retain new hires at an 82% higher rate. How did you feel on the first day at your first job? Employees rarely remember what they learned on their first day – but they do remember how they felt. New hires who receive meaningful recognition are 4.6x more likely to feel […]

Awards and Accolades

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Emmy Awards

Our Meetings and Shows team has received two Emmy Awards: one for a product launch video we created for a large pharmaceutical client and the other for a film about AIDS Awareness in North America.

EcoVadis Corporate Sustainability

Corporate Sustainability and Responsibility firm EcoVadis recognizes BIW as a Silver-rated corporate citizen, placing us in the top 25% of all companies evaluated.

Top Workplaces

In the last decade, we’ve been named a Top Workplace every year we’ve applied. Inspired employees lead to inspired customers, and we believe in practicing what we preach.

LTEN Excellence Awards

Our Learning & Training team has been awarded an LTEN Excellence Award for Industry Partnership, recognizing innovative and inspiring work done by life sciences training practitioners and providers.

MUSE Creative Awards

Our Meetings & Shows team has been awarded Gold and Platinum MUSE Creative Awards for work with companies like Delta, Kawasaki and COUNTRY Financial.

Hermes Creative Awards

Our Communications Team has been awarded 4 Hermes Creative Awards. 3 for work in Public Relations/Communications, Strategic Programs and 1 in Print Media, Integrated Marketing. 

Hermes Creative Awards recognizes outstanding work of marketing and communication professionals.