Multi-Channel Marketing
Activate. Engage. Amplify.
Work with our Customer Engagement Group to identify critical touchpoints and build a unique approach designed to move the needle on your key performance metrics.
Always be on your customers’ radar.
Looking to connect with prospects? Win new business? Nurture relationships? Studies show it can take six to eight interactions to cut through the noise and get attention. We combine email, engaging digital content, direct mail, and more to reach key audiences and encourage them to take action that brings them closer to you. Whether you’d like to see customers register for your online program, book an appointment, take a survey, purchase a product, or (for your own sales teams) sell more products, we can help.
For positive reinforcement, we build in rewards. From small gift kits and swag to merchandise options like sports equipment, home entertainment, appliances, luggage, and jewellery to travel, event tickets, and more, personalized rewards motivate customers to take the next step and motivate sales teams to become top performers.
Take a multi-faceted approach to drive results.
Research and Data Analytics
We help drive the results you need through data and analytics that address key business and program issues throughout the program lifecycle.
Communications
The amount of information your customers, employees, and sales teams are presented with every day, hour, and minute continues to grow. Capture and keep their attention, and stand out from the noise.
Rewards
Motivating your audience with amazing rewards doesn’t have to be complicated. From the hottest brands and getaways to hard-to-get sports tickets, local staycations, tours, sightseeing, and learning opportunities—whatever ignites their passion.
Our work speaks for itself
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Banking client turnover: A targeted approach
A financial services firm aimed to reduce client attrition and drive growth by engaging business banking clients through personalized outreach and data collection. A multi-touch reengagement campaign targeted C-suite decision makers, combining emails, direct mail, and surveys with rewards. The campaign identified 134 new opportunities, generated over $1.6M in new business, and achieved a 17:1 ROI. Discover the full story and results.Learn More -
Driving targeted results across multiple channels
A major beverage manufacturer aimed to drive targeted void closures and deliver incremental revenue for a specific brand. We developed a multi-channel campaign to build awareness and motivate purchase behaviours. Discover how this strategy exceeded expectations in our case study.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
How to create frictionless channel incentive programs
Whether your channel incentive objective is stretching the top 20% of performers or driving incremental performance of the middle ground, the engagement of your target audience is the first challenge that any channel incentive designer must overcome. A common assumption is that this is simply achieved by curating the right reward selection. After all, the […]
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Article
A complete guide to channel incentive programs
As a tool in a vendor’s toolkit, channel incentive programs are pivotal tools in transforming channel relationships, influencing positive behaviour change and driving performance. The Incentive Research Foundation (IRF) found that non-cash channel incentive programs could increase total revenues by 32%, increase market share by 30%, and increase net operating income to 19% of revenue. Engaged, motivated channel […]
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Article
How to enhance sales with effective channel partner incentives
According to research by Frederick Reichheld of Bain & Company, a 5% increase in customer retention can lead to an increase in profits of between 25 and 95%. If your objective is genuine customer loyalty, read on for our recommendations on why recognizing the crucial steps toward a sale is the key to enhancing your bottom line. The […]