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WEBINAR: The Google Nest approach to channel loyalty

Capturing mindshare, changing behaviour and driving results within your channel audience isn't always easy. Loyalty programs are a great way to retain customers and build brand affinity. They create a competitive advantage that sets your brand apart and fosters increased profitability. Most businesses incorporate a rewards program for their channel customers – but are they achieving the desired results?

Join this webinar to hear Gene LaNois, Head of Professional Industry Partnerships for Google Nest, and Mark Kreft, Senior Marketing Strategist at BI WORLDWIDE, talk about steps to building ideal channel loyalty programs, like:

  • Designing programs that get and maintain attention
  • Creating ongoing engagement opportunities that motivate, educate and reward channel partners
  • Focusing on customized, relevant, attainable, and rapport-building goals

Our speakers are:

Gene LaNois

Head of Professional Industry Partnerships, Google Nest

As the Head of the Professional Industry Partnerships for Google Nest Devices & Services for the Americas, Gene is responsible for leading all of the business across a multitude of professional trades including HVAC, Custom Integration, Security, Electrical and more, as well as the organizations and businesses affiliated with those trades. These partnerships are formed with the installing contractors, wholesale supplier networks and manufacturers involved with connected product solutions. 

Gene was an owner and President of his own HVAC mechanical business in New England selling his business to a Fortune 500 company. He brings more than 3 decades of experience in channel sales, distribution, and installation within the trade businesses. Prior to joining Nest, Gene also served in leadership positions for teams at Honeywell and Watsco. Gene joined Nest as a startup in August of 2013, prior to the acquisition by Google. 

Today, Gene is considered and utilized as a B2B expert and advisor, bringing consumer technology into trades and channels, focusing on developing the business opportunity for the "helpful home" and leading traditional trade businesses into the future opportunities with the Google Nest and 3rd party Google Assistant-enabled products and services. 


Mark Kreft

Senior Marketing Strategist, BI WORLDWIDE

Mark Kreft has been designing and launching consumer and channel promotions for over 20 years. During his career, he has successfully delivered thousands of promotions for hundreds of companies. Mark has been with BI WORLDWIDE since 2013 working as a strategist and program designer in the Customer Engagement Division. Mark not only specializes in the creation of digital loyalty solutions but has expertise in sweepstakes, contest, and instant win promotions. 

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