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WEBINAR: What's next for sales?

Dr. Michael Ahearne answers questions and shares his team's research on how to adapt selling strategies for the future.

As the world faces the most disruptive health and economic challenges most of us have ever seen, there is no shortage of speculation as to how it will impact both lives and businesses. If you are a salesperson or you lead the sales effort in your organization, you might be asking:

  • What sales strategies will work best over the next few weeks, months, and year?
  • How can I put my sales team in a position to bring the most value to our customers?
  • What changes should I make in terms of process and measurement?

Hear Dr. Michael Ahearne, C.T. Bauer Chair Professor of Marketing and Research Director of the Sales Excellence Institute, University of Houston answer some of the most pressing questions facing sales leaders today and share his team's research on how to adapt selling strategies for the future.

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Dr. Michael Ahearne

C.T. Bauer Chair Professor of Marketing and Research Director of the Sales Excellence Institute
University of Houston

Michael Ahearne is Professor and C.T. Bauer Chair in Marketing at the University of Houston. He is also Research Director of the Sales Excellence Institute. Michael's research has focused on improving the performance of salespeople and sales organizations. He has published over 50 articles in leading journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Applied Psychology, and Organizational Behaviour and Human Decision Processes. He was recognized by the American Marketing Association as one of the 10 most research productive scholars in the field of marketing. His research has been profiled in the Wall Street Journal, New York Times, Business 2.0, Business Investors Daily, INC Magazine, and many other news outlets.