In these times of change, communities and consumers are CRAVING connection and hope more than ever. With live events cancelled, you can still make authentic connections with consumers to let them know you are here for them.
Traditional advertising can only do so much. It’s a one-way conversation that doesn’t allow your target audience to experience your brand, product or service in real life. People are tired of being talked at.
It’s time to make it a two-way conversation. That’s what it takes to break your audience away from the quarantine Netflix binge and get them immersed in your brand.
How do you do it? Virtual experiential marketing.
Consumers are suffering from information overload. With so many messages and so little time, the competition to stand out is fierce. In an age of short attention spans and perpetual messaging clutter, consumers have more control than ever. They’re fast-forwarding or skipping through commercials and growing cynical about traditional marketing. To that, we say: “Challenge accepted.”
Here are four key practices for successful virtual events:
Build intimate inspiring connections among smaller numbers of people, micro-groups, where community engagement can thrive.
Leveraging Facebook Groups, Vimeo, and other streaming tools allow companies/brands to host watch events for things such as:
Create a sense of community without having to be in the same place through a social display wall:
Almost everyone today owns a smartphone and people download new apps on a regular basis. So, as long as employees learn that your business has a brand-new Augmented Reality (AR) app, there is a good chance that they'll give it a try. Here's how to engage team members with an AR gaming experience:
A publicity stunt is a planned event designed to capture public awareness without the need for crowds:
Cut through the messaging clutter. Immerse your customers in your brand. Convert your target audience into loyal consumers and brand advocates. It’s all about the virtual experience.