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Thought Leadership

  • Five colorful backpacks—yellow, orange, blue, and red—are lined up on the ground against a dark, blurred background, suggesting a school or urban setting.

    Article

    How merchandise inspires action and strengthens brands

    It’s important to take a strategic approach to merchandise and awards, ensuring that every award serves a purpose, reinforces action, tells a story, and creates lasting connections between the recipient and the brand. Incentives only work when they inspire action. Whether engaging employees, customers, or partners, the first question to ask is, “What’s in it […]

  • A yellow paper airplane follows a dotted upward path above a rising bar graph, symbolizing growth and progress on a dark blue and green background.

    Article

    Employee recognition’s impact on business results

    We want to know your big goals. Are you trying to launch a new product while phasing out an old one? Do you need to increase your market share or double your revenue over the next five years? Maybe you want to boost your Net Promoter Score by at least 20 points. Big goals are […]

  • A person wearing glasses and a denim shirt smiles while using a smartphone, standing indoors with a blurred orange and yellow background.

    Article

    Building customer loyalty in a click-and-swipe-world

    The customer loyalty landscape has undergone significant transformations due to the speed of technological advancements, data availability, and customer expectations. Is your loyalty program keeping pace? From fragmented to holistic Today, your customers have multiple ways to connect with your brand, including email, virtual meetings, texts, web- and app–based transactions, and social media platforms. This […]

  • Two young adults sit at a wooden table, working together with a laptop, tablet, and notebook. They appear engaged and focused, with a green plant and wood-paneled wall in the background.

    Article

    How to drive sustainability through your recognition program

    Why are employers looking to drive sustainability? There’s a common belief that sustainability has simply become a buzzword in the last few years. In fact, this term has been out there for at least three decades, but the focus got lost, and actions were delayed. Sadly, as we realize the good health of our planet […]

  • Four people standing in a circle give each other a high-five, smiling and appearing happy. The photo is taken from above, showing their faces and raised hands as they celebrate together.

    Article

    How much should you spend on employee recognition?

    When implemented correctly, these programs create a recognition-rich culture which can improve a company’s ability to attract and retain talent. However, the key to achieving these benefits is ensuring that employees are actively participating and engaging in the program. An engaged employee is more likely to feel appreciated, perform at a higher level and stay […]

  • A person wearing glasses and a blue beanie sits on a couch using a laptop, with colorful pillows behind them and a large window showing greenery in the background.

    Article

    Digitalization and demographics skills gap

    Digitalization and changing demographics are significantly impacting the employment landscape, highlighting a lack of employees with the right skills to fill current and, increasingly so, future jobs as a result of new technology and a shift in the make-up of the population and workforce.  With the pandemic, it has fundamentally shifted employment patterns and, in […]

  • A smiling man with a beard and curly hair, wearing a yellow shirt and blazer, stands in focus with blurred people and a yellow geometric overlay in the background.

    Article

    Employee recognition’s impact on company culture

    But employees in large companies know these pictures aren’t reality. Even in offices with regular desks and plain walls, great cultures can thrive. So what makes a great company culture if it’s not espresso machines and other trendy stuff? Wellbeing The company supports their overall wellbeing, including mental and physical health. Recognition Recognition is provided […]

  • Three yellow paper airplanes fly to the right on a blue and gray background, each leaving a dotted yellow trail behind them.

    Article

    How to overcome obstacles to sales contest design

    Sales organizations of all shapes and sizes run sales contests, incentives, or SPIFFs, also known as a Sales Performance Incentive Fund (sometimes written as SPIF or SPIV), on a regular basis. They may seem like a simple way to motivate your team to sell more of a new, underperforming, or lagging product, but designing one […]

  • Hands typing on a laptop keyboard with digital icons, such as checkmarks and user profiles, floating above the screen, symbolizing technology, cybersecurity, or digital communication.

    Article

    How to integrate social proof into a customer loyalty program

    This user-generated content, or social proof, carries significant weight in our decision-making process. In behavioural economics, social proof is the idea that people look to and are highly influenced by the actions or opinions of others. Simply put, consumers use this content to validate decisions. Social proof and customer loyalty programs Overall, social proof represents […]