Case Study
A leading national retail chain sought to boost laptop sales through a 21-day incentive program called “Break the Bank.” By leveraging game mechanics, the initiative created urgency, encouraged friendly competition, and motivated 2,961 retail sales associates. The program exceeded its goal by 145%, selling 1,160 laptops and generating over $346,840 in revenue. Dive into the details in our case study.
Article
Gamification is a buzzword in business these days and has really caught on as a trend. But turning tasks into a game is as old as, well, spoonfuls of sugar. It’s just that technology is making it easier than ever to make the mundane – a bit more magical. All industries, including learning and development, […]
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Businesses often grapple with the question of how to infuse a renewed sense of energy and passion into their teams. If you’ve ever found yourself pondering this puzzle, especially within the context of sales, you’re not alone. In the workplace, the quest for sales motivation is ever-evolving. It’s not just about hitting targets but creating an environment […]
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Goals give us purpose and a path forward. They also affect the intensity of our actions and emotions, according to Locke and Gary Latham’s research. In business, having goals increases employee motivation and organizational commitment. One way to get the most out of the goals your team is working towards is to personalize them. When […]
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Competitiveness is hard-wired in most salespeople. If you’re able to add a compelling sales incentive structure that ties in relevant rewards, you’ll see that excitement grow exponentially. The challenge with sales motivation isn’t as simple as choosing a desired outcome (like increased calls or higher conversion percentages) and promising an award to the winner. To effectively motivate reps, there […]
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A SPIFF, also known as a Sales Performance Incentive Fund (sometimes written as SPIF or SPIV), represents a unique incentive program. In this setup, salespeople receive a discreet bonus for successfully closing a sale or scheduling a demo. Unlike conventional sales incentives, SPIFFs often come with a cash value. Currently, the prevalent method of delivering […]
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Do cash incentives work better than non-cash incentives? On the surface, it’s a relatively simple, straightforward question, but in truth, it’s one of the great debates in the field of sales compensation plans — and one that requires a remarkably complex and nuanced answer. We recently hosted a webinar on this cash vs. non-cash rewards topic featuring […]
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Every time one of us succeeds at something — anything — our nerve cells release a chemical called dopamine, which stimulates the reward centre of our brain. It feels good! When you recognize a peer, it produces a double-dopamine rush: doing the behaviour feels great — and being recognized for it does, too. The Modern […]
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Successful sales contests include three critical elements: goal setting, emotional commitment, and focus. These elements will serve as the foundation for both short-term and long-term programs that will ultimately help you engage your sales reps to achieve your business objectives. Explore our guide to learn best practices to follow when designing your next incentive program. […]
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What are rebates used for? Businesses have long used rebates as their go-to strategy to try to influence sales results within the channel ecosystem. Rebates can certainly be a good tool to gather purchase information, capture demographic data, drive product awareness, promote trials, and move inventory. What is an example of a rebate? An example […]