Case Study
Leveraging game mechanics to drive laptop retail sales
A leading national retail chain sought to boost laptop sales through a 21-day incentive program called “Break the Bank.” By leveraging game mechanics, the initiative created urgency, encouraged friendly competition, and motivated 2,961 retail sales associates. The program exceeded its goal by 145%, selling 1,160 laptops and generating over $346,840 in revenue. Dive into the details in our case study.