Article
What’s the matter with money? There is a common misconception that people will work harder to earn cash than anything else. If you ask, they will say cash or money is more appealing. However, based on academic research and practical application, we know inspiration is more powerful than money when it comes to changing behaviour. […]
Article
Competing priorities and multiple distractions make it challenging to capture and keep the attention of any sales team. When introducing a new sales contest or sales incentive, once you’ve designed a rules structure and determined the rewards, a strong communications campaign not only provides reinforcement but truly becomes essential to a successful program. A well-designed campaign grabs your […]
Insights Lab
A few of these include: Memorability: Recipients are more likely to remember the trip or big screen tv they received than cash, which can get folded into the daily budget and used for buying gas or groceries. Reconsumption: Recipients re-live the positive emotions associated with earning the award each time they use it or talk […]
Article
The biggest challenge when launching a new sales lead-referral program is getting your customer-facing teams on board. If you can successfully motivate most of them to participate, you’re guaranteed to have an increase in revenue. We worked with a major telecommunications company to launch a lead-referral incentive program and successfully inspired over 80% of their customer-facing technicians […]
Article
Once upon a time, in the heart of a bustling metropolis, there stood a branch of a thriving retail store named “Bright Ideas.” Across the country, the store was known for its friendly staff, quality products, and vibrant atmosphere. Behind the scenes at the corporate office, the store’s CEO, Ms. Diaz, was brainstorming ways to […]
Case Study
A large telecommunications client aimed to boost mobile line sales with a fun fourth-quarter incentive program. We designed a competitive head-to-head matchup across various channels, rewarding agents based on performance. Discover how this strategy led to significant improvements in sales and revenue in our case study.
Case Study
A telecommunications client sought to boost employee understanding and confidence in their products through a gamified learning platform. We designed a program that significantly increased engagement and product knowledge, driving sales growth. Discover how this strategy led to impressive results in our case study.
Case Study
A large telecommunications company needed a strong fourth quarter to meet their year-end sales goals after missing targets for three consecutive quarters. We proposed a unified national promotion with award points and team competitions. Discover how this strategy helped them exceed their goals and generate significant revenue in our case study.
Article
Beyond the inherent engagement that gamification and performance-based recognition bring to your organization’s programs, one major advantage of using gamification is the incredible amount of data that can be generated naturally within the program. User behaviours, such as how they engage with your program, what they are learning, their achievements, their preferred methods of communication […]
Article
Employees want to learn, gaining the tools they need for their current job and future growth. The more opportunity they have to develop their skills, the more likely they are to feel they belong at their organization. BI WORLDWIDE’s New Rules of Engagement® Study found that 9 in 10 employees who state their job allows them to […]