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Sales team motivation

  • A woman sits at a desk working on a laptop in an office setting. The background is blurred, showing two people walking and details of the office space. She is focused on her work, with soft lighting illuminating her face.

    Article

    Engaging communications campaigns

    Competing priorities and multiple distractions make it challenging to capture and keep the attention of any sales team. When introducing a new sales contest or sales incentive, once you’ve designed a rules structure and determined the rewards, a strong communications campaign not only provides reinforcement but truly becomes essential to a successful program. A well-designed campaign grabs your […]

  • A blue gift box with a white ribbon is placed against a blue background. The quote reads: Tangible non-cash plans are more than worth the expense because they capitalize on our human tendency to employ mental buckets. - George John, Ph.D., University of Minnesota.

    Insights Lab

    The power of points vs cash

    A few of these include: Memorability: Recipients are more likely to remember the trip or big screen tv they received than cash, which can get folded into the daily budget and used for buying gas or groceries. Reconsumption: Recipients re-live the positive emotions associated with earning the award each time they use it or talk […]

  • Wooden blocks with black user icons stacked in two uneven columns on a surface. The background has a color gradient from blue to orange.

    Article

    7 ways to make your sales lead-referral program a success

    The biggest challenge when launching a new sales lead-referral program is getting your customer-facing teams on board. If you can successfully motivate most of them to participate, you’re guaranteed to have an increase in revenue. We worked with a major telecommunications company to launch a lead-referral incentive program and successfully inspired over 80% of their customer-facing technicians […]

  • A person wearing glasses is reaching up to adjust a desk lamp, surrounded by a warmly lit interior. The right side of the image is in focus, while the left side features a soft orange gradient.

    Article

    Retail sales incentive

    Once upon a time, in the heart of a bustling metropolis, there stood a branch of a thriving retail store named “Bright Ideas.” Across the country, the store was known for its friendly staff, quality products, and vibrant atmosphere. Behind the scenes at the corporate office, the store’s CEO, Ms. Diaz, was brainstorming ways to […]

  • SalesMaker

    Case Study

    Championing a head-to-head sales incentive

    A large telecommunications client aimed to boost mobile line sales with a fun fourth-quarter incentive program. We designed a competitive head-to-head matchup across various channels, rewarding agents based on performance. Discover how this strategy led to significant improvements in sales and revenue in our case study.

  • A glowing pink checkmark is centered within a neon pink square on a luminous blue and purple circuit board background. The design embodies a digital, cyberpunk aesthetic, subtly echoing themes of corporate social responsibility in its interconnected visuals.

    Case Study

    Changing the game

    A large telecommunications company needed a strong fourth quarter to meet their year-end sales goals after missing targets for three consecutive quarters. We proposed a unified national promotion with award points and team competitions. Discover how this strategy helped them exceed their goals and generate significant revenue in our case study.