Webinar
With more ways to reward sales performance than ever, which reigns supreme? Are merchandise incentives effective motivators or will cash always remain king? In this webinar, Professor George John, Ph.D breaks down an applied academic study that compared the effectiveness of cash compensation versus non-cash incentives in a $700 million business segment. Watch to learn […]
Article
The automotive industry is undergoing fundamental changes. According to Auto News Canada, Canadian automotive dealerships are considering innovative ways to compensate sales staff due partly to shrinking margins, high turnover rates, and a competitive talent marketplace. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs? Our experience in […]
Article
Competing priorities and multiple distractions make it challenging to capture and keep the attention of any sales team. When introducing a new sales contest or sales incentive, once you’ve designed a rules structure and determined the rewards, a strong communications campaign not only provides reinforcement but truly becomes essential to a successful program. A well-designed campaign grabs your […]
Insights Lab
A few of these include: Memorability: Recipients are more likely to remember the trip or big screen tv they received than cash, which can get folded into the daily budget and used for buying gas or groceries. Reconsumption: Recipients re-live the positive emotions associated with earning the award each time they use it or talk […]
Article
The biggest challenge when launching a new sales lead-referral program is getting your customer-facing teams on board. If you can successfully motivate most of them to participate, you’re guaranteed to have an increase in revenue. We worked with a major telecommunications company to launch a lead-referral incentive program and successfully inspired over 80% of their customer-facing technicians […]
Case Study
A biotech client consolidated three separate programs into one ecosystem using the DayMaker system. This integration streamlined their processes and significantly boosted engagement. Discover how this approach led to increased collaboration and revenue growth in our case study.
Case Study
An entertainment client struggled to drive high-margin subscription sales through their telecom partners. We developed an incentive program that included stretch goals, competitions, and on-the-spot rewards. This approach led to significant increases in subscription sales and agent engagement. Discover the full story and impressive results in the case study.
Article
Even the most talented sales teams need great coaching to maintain focus on the goal, refine sales techniques, and motivate ideal behaviours in order to drive the very best results. One way to provide real-time coaching, consistent feedback, and fun in your sales incentive programs is to add gamification. Gamification applies game mechanics to non-game […]
Case Study
Discover how we helped a leading North American automotive manufacturer exceed its fleet vehicle sales targets in just 60 days. By applying the principles of behavioural economics, the program enabled 154 Fleet Sales Managers to set personalized goals based on their past performance. Explore the remarkable outcomes of this initiative in our case study.
Case Study
A well-established Canadian fireplace manufacturer wanted to ignite dealer sales through a strategic sales incentive program. By leveraging tailored rewards and motivational strategies, the initiative successfully engaged dealers, driving significant sales growth and strengthening brand loyalty. Explore the details and outcomes of this impactful program in our case study.