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Thought Leadership

  • Wooden blocks with black user icons stacked in two uneven columns on a surface. The background has a color gradient from blue to orange.

    Article

    7 ways to make your sales lead-referral program a success

    The biggest challenge when launching a new sales lead-referral program is getting your customer-facing teams on board. If you can successfully motivate most of them to participate, you’re guaranteed to have an increase in revenue. We worked with a major telecommunications company to launch a lead-referral incentive program and successfully inspired over 80% of their customer-facing technicians […]

  • A person wearing a plaid jacket holds a smartphone in one hand and a coffee cup in the other. The background is mostly pink, creating a vibrant contrast. The persons face is not visible.

    Article

    How to calculate employee turnover rate

    What is staff turnover rate? Staff turnover rate, also known as employee turnover rate or employment turnover rate, measures how frequently employees leave and are replaced within a company. Turnover can be categorized into two main types of departures. Why turnover matters High turnover rates can be costly and disruptive. They lead to increased recruitment […]

  • A hand places a wooden block with a question mark onto a grid of blocks, inviting intrigue much like the way youd hook customers into your loyalty program. The other blocks display people icons, forming a unified square on a wooden table against a gradient dark blue background.

    Article

    4 ways to hook customers into your loyalty program

    Across the customer lifecycle, there are moments that can negatively impact the perception of your company and lead to drop-off. But during acquisition, the stakes are higher. These are first-impression moments, subject to snap observations that can lead to inaccurate judgments and drop-offs. When your objective is to capture true customer loyalty with sustained, long-term […]

  • A digital representation with glowing email icons in blue over a blurred, vibrant orange background symbolizes fast communication and data transfer through technology. This scene suggests speed and connectivity in a digital network, driving loyalty program success through efficient communication.

    Article

    Drive loyalty program success with timely communications

    The average person consumes about 34 gigabytes of information a day1, making it a struggle to keep even our highest priorities top of mind. In today’s world, attention goes where it’s demanded. If you’re not nurturing, reminding, promoting and communicating, you can be certain someone else will. Loyalty and incentive programs are no different than any […]

  • A finger presses a green button with a smiling face icon on a panel, subtly rebuffing the notion of quiet quitting. Adjacent buttons feature a yellow neutral face and a red sad face, representing varying levels of satisfaction.

    Article

    Prevent quiet quitting by your customers

    Are your customers quietly quitting? Customer loyalty plays a vital role in a company’s success. On many measures, your loyal customers are your most valuable asset. As competition and customer expectations continue to increase, it’s important to recognize the signs that point to your customers disengaging. By looking at the question from the perspective of […]

  • A person wearing glasses is reaching up to adjust a desk lamp, surrounded by a warmly lit interior. The right side of the image is in focus, while the left side features a soft orange gradient.

    Article

    Retail sales incentive

    Once upon a time, in the heart of a bustling metropolis, there stood a branch of a thriving retail store named “Bright Ideas.” Across the country, the store was known for its friendly staff, quality products, and vibrant atmosphere. Behind the scenes at the corporate office, the store’s CEO, Ms. Diaz, was brainstorming ways to […]

  • A row of small, colorful wooden blocks is aligned diagonally on a textured surface, showcasing an inclusive culture through their gradient of blues, purples, pinks, reds, oranges, and yellows.

    Article

    Creating a culture of inclusion

    How often are your diversity and inclusion leaders talking to your recognition and rewards team? Probably not enough. When it comes to building an inclusive culture, it needs to be part of the way employees experience working for your company on a daily basis. They need to feel like they belong and can be themselves. […]